Cultivating an emotionally secure work environment at Brand Fuel is a non-negotiable. This is something I have come to respect over 20 years of co-owning/co-running this place. Admittedly, I have not always made the best decisions about investing in employees, but I have learned many lessons along the way. And I am still learning. For…
From globalization to technology, today’s successful companies are adapting and embracing rapid change. I’ve witnessed a lot of change in almost 30 years in business and I’ve found that comparisons with old and new trends can help us all move forward. Let’s acknowledge that anyone can imitate, but can we innovate? Our entire culture is based on…
Try to do good in this world not out of fear of hell or reward of heaven but because it feels better not to be a jackass. No doubt we all agree that the world needs more kindness right now. And every one of us should do our part to help. It’s a lot easier…
THE BAND FUEL PROJECT, a tragedy-inspired music collaboration. Join us. Vegas, Paris, Manchester, Ohio, Orlando and Houston. They all mark places where violent, senseless tragedy struck during live music performances. It is gut-wrenching and hard to even imagine. It really struck a deep chord for us and this is how we responded… Music is a part of…
When Kurt Cobain showed up in a Mudhoney T-shirt, I couldn’t get to the record store fast enough to get my hands on their CD. When Jason Isbell rocked a Sound Emporium T-shirt, I spent the next two weeks exploring the catalog of amazing music recorded there. The real estate covering their bodies represented a…
It’s inevitable. It’s like the metal casing from the missing eraser on the end of a pencil rubbing on paper. On an important conference call, does it bother you when everyone asks, “How’s the weather where you are?” Why do we continue to waste important genuine getting to know you, get stuff done time? We…
Drizzling a melting ice cube across unsuspecting fingertips. Tickling a wrist with feathers and then quickly smacking on a slap bracelet can cooler. Gently scraping a spork down an arm causing goosebumps. Whoa, take a breath, roll down the window and get some fresh air – what exactly are we talking about? This doesn’t sound…
“I can live for two months on a good compliment.” — Mark Twain. Do you feel as if the company, where you spend 45% of your waking life, needs an injection of positive mojo? Why is it that we often leave generosity, caring, selflessness and compassion at the door of the companies where we work?…
We thought it would be interesting, and perhaps provoke some creative ideas, for our readers by sharing our responses to some of the questions we have received over the past few years for The Best Places to Work Award. We were honored to win again this year, yet, we acknowledge that we would not have…
When Danny Rosin first explained Brand Fuel’s Virtual Swag concept, I was immediately drawn into the unique customer experience. I have been both a booth operator and attendee of several trade shows and expos. It can be a pain to lug around tons of pens, stress balls, bottle openers, koozies, and other trinkets at shows.…
I devoted some time to helping his family close the chapter on all of the things he left behind in his home and workspace. As we maneuvered through his personal effects in his space, you could feel his presence. And while the task of moving things into donate, sell, toss, and give away piles was…
Robert Fiveash and Danny Rosin invest in partnership retreats twice a year. Some retreats are spent in exotic places like exit 12, off US 58 in South Hill, VA at The Shoney’s. Sometimes, they do that important Brand Fuel strategic planning at one of their homes where, inevitably, one of their tweeny daughters interrupts us…