Branded Merch Has a Smaller Carbon Footprint Than You Think

For a long time, branded merchandise has been underestimated in sustainability conversations. Data was missing. So, assumptions were made. Yet the industry kept moving towards sustainability.

But now, we have data! And we’re giddy about it. A new joint study from PPAI and ASI is making waves. We LOVE that these two competing organizations came together in support of the entire industry. The research shows that promotional products rank among the lowest carbon-impact advertising channels!! It’s proof that merch can deliver real brand performance without carrying the footprint people often assume. This REALLY matters to buyers who care about the impact on the earth.

We’re proud to be part of IPPAG, who participated in the study offering critical data points based on our business model and actions. We’ve been pushing for smarter, more sustainable practices in this industry for years, through smarter sourcing, honest and direct conversations with our clients, and becoming a proud, certified B Corp. Having independent research back that up feels like a moment worth pausing for (and celebrating). General Manager Allison McLain led the data input from Brand Fuel.

This study isn’t a mic drop; it’s momentum.

Branded merch has always been about connection, belonging, and staying power. Now we have the data to show it can be part of a more responsible marketing mix, too.

Ready to hit your company’s sustainability goals together? Drop us a line below!