An understanding, caring staff, business partner and wife have all given me the time to invest energy into one of the greatest joys of my life, Band Together, the nonprofit I co-founded after the tragedy of 9/11. This force for good organization is now 20 years old! It’s hard to believe that 20 years ago…
Note: We admit that ~30% of promotional merchandise is junk. And one of our brand promises is to do all we can to ensure that what you buy from us does not end up as brandfill – your brand in the landfill. Heck, our Account Managers know that they could get fired if they sell…
The Fable of The Fifth Hammer & Diversity There is an ancient fable we want to believe. According to the tale, Pythagoras, the Greek philosopher, purportedly discovered the secret of harmony when he came across five blacksmiths hammering in a village. The five hammers were producing a wondrous collective sound. Yet, Pythagoras realized that only…
The Power of Volunteerism In our interview process, we ask a lot of questions intended to get down to the nitty gritty of who someone really is. If you were 80 years old, what would you tell your children? What is something you’ve taught yourself lately? What are things that light you up? We are…
At Brand Fuel, we are questioning and addressing not only how we deal with local and global sustainability but also how our industry will deal with this in coming years; and what this means from our supply chain to our own company ethics, to our end-client needs and end-consumers expectations. In the same way that…
Now that we have more than 2 decades of experience running a business, we realize we still have some work to do in becoming an organization our parents, kids, communities, clients and employees are consistently proud of. So, we crafted these guidelines with Brand Fuel in mind, but we also wanted to share them as…
We teach our kids to be kind. To sit with the new kid at lunch. To recycle that milk carton. Company behavior should be no different. Companies should be more than just a place of employment, a place to make money, a place to hide from your spouse for eight hours a day. Companies have…
Try to do good in this world not out of fear of hell or reward of heaven but because it feels better not to be a jackass. No doubt we all agree that the world needs more kindness right now. And every one of us should do our part to help. It’s a lot easier…