Marketing
A Serendipitous Sign
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It felt like a sign, a reminder that sometimes the universe communicates in ways we least expect!
These Bags Hold Hope!
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Guess what? We applied for our industry’s most revered and coveted Pyramid Award. And whether we earn the honor or not (we just found out we won!!!), we won anyway because this campaign was special. It’s a campaign that started with a good idea that had a lot of heart. And Co-President, Robert Fiveash, gets…
Is Brand Merchandising Dead?
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Storyteller, Podcaster, Marketer, Commonsku’s Chief Content Officer, and long-standing friend and mentor to Brand Fuel, Bobby Lehew, put his brain on WiFi and shared with creative abandon. We hosted Bobby for an exclusive event and here are our top 10 takeaways! [Want a visual assault of the senses? Watch 30 minutes of Bobby’s video brilliance…]…
PUNK ROCK: UNAPOLOGETIC INDIVIDUALISM (AND GREAT MERCH)
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LAS VEGAS Field Trip They thought they were going to The Sphere. Or maybe Meow Wolf. Someone said they were bailing if they were expected to drop from The Stratosphere that night. And one person thought we were taking our team to a strip club. (You know who you are.) No one had any idea…
Merch Life: The Was, Is and Must Be
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Recently, we shared a presentation at Skucon in Las Vegas that outlined the Was, Is, and Must Be for the Branded Merchandise Industry. We shared hilarious old-school stories of yesteryear, talked about where we are today and crystal balled the branded merch industry’s future. Here is the entire video plus some of the highlights…. DISTRIBUTORS &…
GUESS THE ALBUM CONTEST
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Thank you for humming the same tune as us for the last 12 months and joining in with our Guess the Album contest. It’s time to say ‘Au Revoir’ because, as all DJ’s do, it’s time to mix it up – there’s a new contest in town! Click here to get involved with that and…
What Your Branded Merch Partner Wants You to Know About Your Rebrand
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It’s your new logo- the keystone to your rebrand- the new messenger you’re sending out into the world to communicate that your company has ARRIVED! That’s a lot of pressure to put on what is seemingly a very small piece of art- so let’s get it right! Your logo should be visually appealing, versatile, and…
Comparing The Taylor Swift & YETI Brands
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In the vast landscape of pop culture and consumer brands, two names stand out for entirely different reasons – Taylor Swift and YETI. On the surface, these two entities couldn’t be more distinct, yet a closer look reveals that they share a common thread of exceptional success and a passionate fan base. As well, people…
Renee’s Top 20 Picks: Double-Duty Drinkware
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Renee Holmes, a.k.a. The “Promo Snob,” here showcasing my favorite multi-functional tumblers and water bottles available to our clients. My picks are either an already established retail brand or are retail-quality, and most def bring that RAZZLE DAZZLE we’re looking to WOW our clients. Let’s talk about DRINKWARE! It is easily my most favorite promo category. I may or may not…
Visit Our Showroom
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Our showrooms are one of Brand Fuel’s most fun and valuable differentiators. Our showrooms are interactive fun house spaces where we host clients to: The parking is free and the water is freshly squeezed! ? Want a quick tour and to check out the vibe? Want to set up an appointment to visit our Raleigh…
We’re Proud to be a B Corporation!
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Change is afoot. And we’re thrilled! After 25 years in business, we humbly acknowledge that it’s a bit harder to see our own brand’s label from being “inside the bottle.” Brand Fuel has been on an ongoing quest to be “an original” in our commoditized industry. We have been on a 25-year educational and enlightening…