As the crisp breeze rolls in and the leaves begin to turn, fall reminds us to slow down, savor the moment, and embrace comfort. It’s not only the season of pumpkin spice, bonfires, and flannel everything, but it’s a time for that layered-up feeling we all secretly want year-round. At Brand Fuel, we believe Fall…
It was 1999. The phone rang, which was rare because it was only Brand Fuel’s 2nd year in business and our phone use was primarily for outbound sales calls. The guy on the other end of the phone explained that he was Mark with the band DEVO. He shared that a mutual friend at Rhino…
When tariffs are enacted against the country’s trading partners, there are bound to be some unexpected outcomes. Those who pay for tariffs are the importers and, ultimately, consumers. We realize looking at brand merch as an expense is convenient, just a soulless line item. However, when managed properly, branded merch is an investment in employee morale. In…
We got an inquiry the other day that inspired us to rethink everything we’ve been taught about recognition. The request was for plaques (wood or acrylic) to celebrate employees crushing it. But our team did not feel as if plaques would make recipients have a true sense of being appreciated after receiving one of these:…
It felt like a sign, a reminder that sometimes the universe communicates in ways we least expect!
Guess what? We applied for our industry’s most revered and coveted Pyramid Award. And whether we earn the honor or not (we just found out we won!!!), we won anyway because this campaign was special. It’s a campaign that started with a good idea that had a lot of heart. And Co-President, Robert Fiveash, gets…
Storyteller, Podcaster, Marketer, Commonsku’s Chief Content Officer, and long-standing friend and mentor to Brand Fuel, Bobby Lehew, put his brain on WiFi and shared with creative abandon. We hosted Bobby for an exclusive event and here are our top 10 takeaways! [Want a visual assault of the senses? Watch 30 minutes of Bobby’s video brilliance…]…
LAS VEGAS Field Trip They thought they were going to The Sphere. Or maybe Meow Wolf. Someone said they were bailing if they were expected to drop from The Stratosphere that night. And one person thought we were taking our team to a strip club. (You know who you are.) No one had any idea…
Recently, we shared a presentation at Skucon in Las Vegas that outlined the Was, Is, and Must Be for the Branded Merchandise Industry. We shared hilarious old-school stories of yesteryear, talked about where we are today and crystal balled the branded merch industry’s future. Here is the entire video plus some of the highlights…. DISTRIBUTORS &…
Thank you for humming the same tune as us for the last 12 months and joining in with our Guess the Album contest. It’s time to say ‘Au Revoir’ because, as all DJ’s do, it’s time to mix it up – there’s a new contest in town! Click here to get involved with that and…
It’s your new logo- the keystone to your rebrand- the new messenger you’re sending out into the world to communicate that your company has ARRIVED! That’s a lot of pressure to put on what is seemingly a very small piece of art- so let’s get it right! Your logo should be visually appealing, versatile, and…