++ Did you miss The Raleigh Chamber’s Diversity, Equity & Inclusivity Conference? That’s ok. We captured a snapshot of our conversation with the heroic nonprofit, Gabi’s Pals, one of our favorite fulfillment partners. Onto the show… Question: Brand Fuel believes deeply in using business as a force for good. Does that mindset help inform your…
In 2004, Lance Armstrong’s Foundation, in association with Nike, created the Livestrong bracelets. They sold 80 million bracelets which created over $500 million for cancer research! [Sadly, Lance’s quest for personal gain ruined one of the most inspiring charity-retail partnerships and fundraisers ever.] In 1917, The Girl Scouts created their first fundraiser in a high…
There’s a special kind of excitement that comes from earning the trust of a large national account. Imagining the impact it will have on your reputation, revenues, growth (both financial and educational), valuation, and team morale is enough to get the heart racing. And when you get to know your client and discover they are…
I saw this one coming a mile away! The Stanley Adventure Quencher 40 oz Tumbler, aka “The Quencher” is the hottest tumbler in our industry this year. This massive stainless-steel tumbler that’s been all over my TikTok FYP for months has been selling out internationally in Target stores within hours of restocking the shelves. Good…
The best brands are memorable because they are consistent. When you see a t-shirt with a big red mouth and tongue imprint and you recognize it, The Rolling Stones earn a branding gold star. Did you think, “Spotify” after seeing these? Well then, give yourself an air hug! We bet you can’t unsee these. That…
We are thrilled and humbled to have earned the top spot on PPAI’s #Online18: Promo’s Best Organizations On Social Media list. But beyond the really wonderful recognition, it was what the good people at PPAI said about us that truly touched our hearts. “The magic about Brand Fuel is that this distributor never takes itself…
What you are about to read will rattle some cages. For the record, it’s not lost on me that we are in the business of recognition. We’ve been involved with designing and selling hundreds of thousands of awards made of acrylic, stone, crystal, gold, marble, and even custom drumsticks. These “physical high-fives” have propagated countless…
The story of Noah’s Ark is so captivating to me. Noah had an impenetrable belief system. He was pretty much the first person to get an informal degree in planning and project management. He had vision. And undeniable hope. Yet, the story of Noah’s Ark is also disturbing. As a child, I remember having nightmares…
Leone Redbone, the famous Tin Pan Alley musician known for his dark sunglasses, black tie and cool hats, once said, “Home is where you hang your hat.” And it got us thinking about hats and how perfect they can be as a gift, especially when most of us are working from home and don’t primp…
Did you know that our perception of time slows down when we experience something new? The novelty of trying new things causes the brain to capture a lot of detail, which makes the encounter seem longer.
The future of promotional marketing is bright, but it is facing a shift in values. It is time for us to plan for that shift. Here is how we see the future shaping up, coupled with some promises to you, our loyal, bold clients who are hungry for a tired industry to breathe fresh life…
Ten years ago we created a video to explain what the fairly unknown QR code was. At the time, conventional wisdom said that QR codes were going the way of the Dodo bird. We were hoping to show how the then ridiculed QR code could be a powerful tool. To us, QR Codes were the…