With 25 years of brand merchandising experience, we hope you find some value (and humor) in these tips. We promise they’ll improve your results… 1. Promote your brand so recipients say, “Wow!” and “Smart!” and “Righteous!” 2. Protect your brand. 3. Marketing is about building real relationships. Love your clients through thick and thin. 4.…
It has been a privilege to put our client’s logos, messages, calls to action and designs on products for almost 25 years. And there is one product that remains our favorite. The humble t-shirt. The T-shirt is…. From James Dean to Lebron. Marlon Brando to Pedro, here’s a photo album tribute to you, T-shirt! THE T-SHIRT…
My lady and I just saw one of our favorite bands, The Avett Brothers. This band is really special for a lot of reasons. Their unique punk rock + bluegrass roots. Their deep sense of brotherhood. They stay true to themselves and also live in our home state of NC. The music is cross-generational. The Avett Nation…
Now that we are seeing a resurgence of corporate event activity, it’s time to start thinking about how you will make your event enticing, educational, sharable, participatory, memorable and/or fun. We know you are getting great giveaways that are on-brand, sustainable, thoughtful, utilitarian, and meaningful BUT, have you thought through an engagement strategy? How will…
Eric Granata, CAS, will join Brand Fuel as Chief Technology Officer to assist with the company’s growth. Eric will be invested in expanding the Brand Fuel’s Online Store Programs, Marketing and Business Development initiatives and Cyber Security enhancement. Eric worked at Robyn Promotions in Oklahoma as The Director of Business Development and Director of eCommerce…
At Brand Fuel, we are questioning and addressing not only how we deal with local and global sustainability but also how our industry will deal with this in coming years; and what this means from our supply chain to our own company ethics, to our end-client needs and end-consumers expectations. In the same way that…
Marketing Your Online Store Merch Program Online merchandising for organizations is a growing trend. For retail and B2B. Unlikely companies are trying to hijack streetwear brands and become lifestyle brands by selling their logoed gear. You can buy Tesla shorts, Dunkin’ joggers, KFB crocs, McDonald’s chicken nugget pillows and a Stouffer’s Mac & Cheese Sweatsuit.…
Reaching your WFH audience has never been more important. When Covid-19 blindsided the world (and the Branded Merchandise Industry), clients had to decide whether they wanted to try and stay in touch with their audience(s) during the uncertainty. But soon, as the pandemic stretched on, the question shifted from if to how. Thankfully, we were…
In our newfangled internet age, anyone can get what they need with a search engine, a finger to click, and a credit card. Harder to experience is an intimate connection and a purchase with real heart. To discover a one-of-a-kind artisanal gift that stands out from the infinite scroll of commodities. With a craving for…
The promotional marketing industry has seen 3 defined eras. Era 1: From the time The Bill of Rights was ratified through ~1999. This was the golden age of printed catalogs with obvious pricing codes. There was a time when you had to search by microfiche to source foam stress relievers in the shape of an…
It started with the idea that giving is a gateway to great engagement. By marrying digital + physical marketing, what we call “PHYGITAL MARKETING,” and also by supporting nonprofits, PPAI – Promotional Products Association International recognized us with its highest honor – The Pyramid Award. And we are humbled. Here’s how this complex, but very rewarding,…
A year or so back, we realized that 8 of the 10 of us in the Virginia office lived in Virginia Beach….but our office was in Norfolk. Imagine the impact on our commutes, our nerves, and the environment if we could take our cars off the road and bank the extra time with family, exercising…