In our newfangled internet age, anyone can get what they need with a search engine, a finger to click, and a credit card. Harder to experience is an intimate connection and a purchase with real heart. To discover a one-of-a-kind artisanal gift that stands out from the infinite scroll of commodities. With a craving for…
The promotional marketing industry has seen 3 defined eras. Era 1: From the time The Bill of Rights was ratified through ~1999. This was the golden age of printed catalogs with obvious pricing codes. There was a time when you had to search by microfiche to source foam stress relievers in the shape of an…
It started with the idea that giving is a gateway to great engagement. By marrying digital + physical marketing, what we call “PHYGITAL MARKETING,” and also by supporting nonprofits, PPAI – Promotional Products Association International recognized us with its highest honor – The Pyramid Award. And we are humbled. Here’s how this complex, but very rewarding,…
A year or so back, we realized that 8 of the 10 of us in the Virginia office lived in Virginia Beach….but our office was in Norfolk. Imagine the impact on our commutes, our nerves, and the environment if we could take our cars off the road and bank the extra time with family, exercising…
After 2 months, Brand Fuelians started coming back to showrooms and offices, in shifts, with masks and all of the antimicrobial pens and hand sanitizer one can muster. But before this long-awaited reunion, we had one warrior who went in daily, ensuring things ran smoothly. And we can’t stop laughing. This is a brief visual…
Let me start by sharing that I’m new to the Brand Fuel family and to the promotional product industry. Early on, I made a goal to be completely open to ANYTHING that’s thrown my way at my job. Working in an office for the first time in 8 years was a huge change, and now…
I am always on the lookout for ways to develop a stronger team. To create outlets to put technology away and learn from human interaction. One team-building activity is to create a simple brand-building session. How? Ask your team to help re/define who your ideal customer is. Defining your ideal customer can be rewarding if…
…in combining creativity with commitment. We believe in dismantling the routine, in building something purposeful. We believe a higher-quality t-shirt will be worn on date night – not to mow the lawn. We believe useful giveaways with your logo will have long lasting impact…and that on the desk, is far better than in the desk.…
Try to do good in this world not out of fear of hell or reward of heaven but because it feels better not to be a jackass. No doubt we all agree that the world needs more kindness right now. And every one of us should do our part to help. It’s a lot easier…
When Danny Rosin first explained Brand Fuel’s Virtual Swag concept, I was immediately drawn into the unique customer experience. I have been both a booth operator and attendee of several trade shows and expos. It can be a pain to lug around tons of pens, stress balls, bottle openers, koozies, and other trinkets at shows.…
I devoted some time to helping his family close the chapter on all of the things he left behind in his home and workspace. As we maneuvered through his personal effects in his space, you could feel his presence. And while the task of moving things into donate, sell, toss, and give away piles was…
Robert Fiveash and Danny Rosin invest in partnership retreats twice a year. Some retreats are spent in exotic places like exit 12, off US 58 in South Hill, VA at The Shoney’s. Sometimes, they do that important Brand Fuel strategic planning at one of their homes where, inevitably, one of their tweeny daughters interrupts us…