Alone. So Alone in the Office.

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After 2 months, Brand Fuelians started coming back to showrooms and offices, in shifts, with masks and all of the antimicrobial pens and hand sanitizer one can muster. But before this long-awaited reunion, we had one warrior who went in daily, ensuring things ran smoothly. And we can’t stop laughing. This is a brief visual…

A Virtual Team Building eXperience. Thoughts from the Newbie…

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Let me start by sharing that I’m new to the Brand Fuel family and to the promotional product industry. Early on, I made a goal to be completely open to ANYTHING that’s thrown my way at my job. Working in an office for the first time in 8 years was a huge change, and now…

Who is Your Ideal Customer? A Team-Building Activity.

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I am always on the lookout for ways to develop a stronger team. To create outlets to put technology away and learn from human interaction. One team-building activity is to create a simple brand-building session. How? Ask your team to help re/define who your ideal customer is. Defining your ideal customer can be rewarding if…

At Brand Fuel, We Believe…

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…in combining creativity with commitment. We believe in dismantling the routine, in building something purposeful. We believe a higher-quality t-shirt will be worn on date night – not to mow the lawn. We believe useful giveaways with your logo will have long lasting impact…and that on the desk, is far better than in the desk.…

Sprinkling Kindness at High Five Conference

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Try to do good in this world not out of fear of hell or reward of heaven but because it feels better not to be a jackass. No doubt we all agree that the world needs more kindness right now. And every one of us should do our part to help. It’s a lot easier…

Virtual Swag! The Making of the Video.

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When Danny Rosin first explained Brand Fuel’s Virtual Swag concept, I was immediately drawn into the unique customer experience. I have been both a booth operator and attendee of several trade shows and expos. It can be a pain to lug around tons of pens, stress balls, bottle openers, koozies, and other trinkets at shows.…

A Friend Died Recently

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I devoted some time to helping his family close the chapter on all of the things he left behind in his home and workspace. As we maneuvered through his personal effects in his space, you could feel his presence. And while the task of moving things into donate, sell, toss, and give away piles was…

About Partnership

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Robert Fiveash and Danny Rosin invest in partnership retreats twice a year. Some retreats are spent in exotic places like exit 12, off US 58 in South Hill, VA at The Shoney’s. Sometimes, they do that important Brand Fuel strategic planning at one of their homes where, inevitably, one of their tweeny daughters interrupts us…

World’s Only Swag Lottery Machine. Say What??!!

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  UPDATE: 1/18/17 – Brand Fuel wins PPAI’s National Marketing Award for the Swag Lottery Machine! See the World’s Only Swag Lottery Machine in action! And check out these great shots of unsuspecting adopters at the Triangle AMA’s High Five Conference 2016! What do you get when you take albums by Elvis, Pat Benatar, Dionne Warwick, Barry…

Top Marketing + Design Conference Hits Raleigh in March

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Do you have a flair for Marketing? Design? Both? If you answered “yes,” it’s high time you venture over to your budget-holding counterparts, bypass the “I’m too busy” alibis and join Brand Fuelians at the High Five Marketing + Creative Conference on March 2-3, 2016 in Raleigh. Why does Brand Fuel endorse this conference? 1)…