Brand Fuelians, As we round the corner past a challenging but incredible year, I want to share some introspective thoughts with you all. When people ask me how Brand Fuel is doing, you’d think that I would reply with something expected about our how sales numbers look. Over the past several years, however, I have…
What you are about to read will rattle some cages. For the record, it’s not lost on me that we are in the business of recognition. We’ve been involved with designing and selling hundreds of thousands of awards made of acrylic, stone, crystal, gold, marble, and even custom drumsticks. These “physical high-fives” have propagated countless…
We want to congratulate co-president, Danny Rosin, for recognition as a “TBJ Corporate Philanthropy Award” recipient! Here’s the Triangle Business Journal interview: Who do you look up to for guidance? My wife, Niccole, and business partner, Robert Fiveash. They have been grounding forces when I have my head and heart in the clouds. They have provided…
Ever since I passed the 50-year-old mark, I’ve been pushing myself a bit more on the exercise front. On and offroad mountain biking is my favorite workout elixir. And motivation often stands in the way during summer’s swelter. Along the lines of motivation, while biking Raleigh’s amazing Greenway, life gave me a sign. But before…
The story of Noah’s Ark is so captivating to me. Noah had an impenetrable belief system. He was pretty much the first person to get an informal degree in planning and project management. He had vision. And undeniable hope. Yet, the story of Noah’s Ark is also disturbing. As a child, I remember having nightmares…
Brand Fuel supported The Advanced Technology Center (ATC) Digital Design Classes through staff mentoring and donated recognition awards. The ATC is a partnership between Tidewater Community College, Virginia Beach City Public Schools, and the City of Virginia Beach. Their learning facility is unique as it offers secondary and post-secondary students the highly technical training of…
Street artists around the world are condemning Russia’s attack. As artists, they have a canvas for speaking out and influencing others as well as a moral obligation to act against injustice. (We all do.) These amazing artists took their peaceful weapons to the streets and sprayed walls with stunning, yet heart-wrenching murals in support of…
Did you know that our perception of time slows down when we experience something new? The novelty of trying new things causes the brain to capture a lot of detail, which makes the encounter seem longer.
The future of promotional marketing is bright, but it is facing a shift in values. It is time for us to plan for that shift. Here is how we see the future shaping up, coupled with some promises to you, our loyal, bold clients who are hungry for a tired industry to breathe fresh life…
With 25 years of brand merchandising experience, we hope you find some value (and humor) in these tips. We promise they’ll improve your results… 1. Promote your brand so recipients say, “Wow!” and “Smart!” and “Righteous!” 2. Protect your brand. 3. Marketing is about building real relationships. Love your clients through thick and thin. 4.…
It has been a privilege to put our client’s logos, messages, calls to action and designs on products for almost 25 years. And there is one product that remains our favorite. The humble t-shirt. The T-shirt is…. From James Dean to Lebron. Marlon Brando to Pedro, here’s a photo album tribute to you, T-shirt! THE T-SHIRT…
An understanding, caring staff, business partner and wife have all given me the time to invest energy into one of the greatest joys of my life, Band Together, the nonprofit I co-founded after the tragedy of 9/11. This force for good organization is now 20 years old! It’s hard to believe that 20 years ago…