Philosophy

Promotional Products Blooper Reel: “The event planner was mortified…”

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Remember the story about the school that ran an anti-drug campaign by printing and distributing “Too Cool to Do Drugs” pencils to students? When the pencils were sharpened, they read “Cool to Do Drugs” and eventually “Do Drugs”. Talk about a promotional product fail. I empathize with that well-intended organization whose campaign completely backfired. Having…

Be Brave

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Buyers today are tired of the ordinary; they want an experience and to be entertained. Every year, Brand Fuel brings a mantra to life for our sales team. For example, we were all about the overused but still important, “Be Relevant” years back. And then there was “Prepare and Prevent so you don’t have to Repair…