We had an idea: What if we could take some of the branded gear we bring to life and turn it into something that brought our community closer? Well, friends, the idea has officially left the group chat. It is a functional, community-building, and connecting reality! The idea was to create a version of the…
We’ve been building company online store programs for almost 3 decades, and we’ve learned a few things along the way. Here is the biggest lesson for orgs that think it’s ok to sell corporate merch to their beloved staff: Selling employees your company-branded gear isn’t always a bad idea… …But it can be a strategic…
Every industry has a word that instantly explains a problem. What Is BrandFill? BrandFill is the opposite of what our industry should aspire to. BrandFill is branding for visibility, not value. It’s the cheap pen that writes in invisible ink after the first sentence, the tote bag whose handles resign without giving two weeks’ notice,…
Inside Brand Fuel’s First-Ever Strategy Lab Who Are The Presenters? Brand Fuel’s Danny Rosin and Alysse Campbell have deep ties to CreativeMornings RDU. Both have been featured speakers over the years, and the two first met in 2021 when Brand Fuel sponsored the chapter and Alysse served as the Host. What Is Creative Mornings? CreativeMornings…
You know that feeling when you help build something cool and just have to tell everyone about it? Yeah, this is one of those moments. The Brand Fuel team collaborated with Burt’s Bees on a custom board game/gift set that landed on Target shelves nationwide for the holiday season… and the project just took home…
As a proud trusted partner of Boys & Girls Clubs of America (BGCA), our team headed to Charlotte for their National Conference, the largest and most anticipated gathering of the Club Movement each year. This year felt even bigger, marking the 120th convening of the National Conference and bringing together 3,000+ executives, board members, professional staff, and…
Brand Fuel had the honor of volunteering at Runway to Resilience, a fashion show supporting survivors of human trafficking. This event was so much more than your typical night catwalking on the runway. In celebration of National Women’s Month, we leaned into a hiking- and outdoors-inspired theme. Think: adventure-ready looks with a deeper meaning. Each…
How to Turn Your Merch Program Into a Marketing Channel (Not a Warehouse) Most organizations set up an online store with the best intentions: freshen up their merch game, rebranding, products with their logo that people should love… …and then they forget the most important step – to actually market it. We see it all…
We are bursting with pride to share that Co-President, Danny Rosin, will serve as The Promotional Products Association International (PPAI)’s Board Chair in 2026!
For a long time, branded merchandise has been underestimated in sustainability conversations. Data was missing. So, assumptions were made. Yet the industry kept moving towards sustainability. But now, we have data! And we’re giddy about it. A new joint study from PPAI and ASI is making waves. We LOVE that these two competing organizations came…