Every industry has a word that instantly explains a problem. What Is BrandFill? BrandFill is the opposite of what our industry should aspire to. BrandFill is branding for visibility, not value. It’s the cheap pen that writes in invisible ink after the first sentence, the tote bag whose handles resign without giving two weeks’ notice,…
Recently, we shared a presentation at Skucon in Las Vegas that outlined the Was, Is, and Must Be for the Branded Merchandise Industry. We shared hilarious old-school stories of yesteryear, talked about where we are today and crystal balled the branded merch industry’s future. Here is the entire video plus some of the highlights…. DISTRIBUTORS &…
The future of promotional marketing is bright, but it is facing a shift in values. It is time for us to plan for that shift. Here is how we see the future shaping up, coupled with some promises to you, our loyal, bold clients who are hungry for a tired industry to breathe fresh life…
With 25 years of brand merchandising experience, we hope you find some value (and humor) in these tips. We promise they’ll improve your results… 1. Promote your brand so recipients say, “Wow!” and “Smart!” and “Righteous!” 2. Protect your brand. 3. Marketing is about building real relationships. Love your clients through thick and thin. 4.…
Note: We admit that ~30% of promotional merchandise is junk. And one of our brand promises is to do all we can to ensure that what you buy from us does not end up as brandfill – your brand in the landfill. Heck, our Account Managers know that they could get fired if they sell…
At Brand Fuel, we are questioning and addressing not only how we deal with local and global sustainability but also how our industry will deal with this in coming years; and what this means from our supply chain to our own company ethics, to our end-client needs and end-consumers expectations. In the same way that…