BrandGood
These Bags Hold Hope!
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Guess what? We applied for our industry’s most revered and coveted Pyramid Award. And whether we earn the honor or not (we just found out we won!!!), we won anyway because this campaign was special. It’s a campaign that started with a good idea that had a lot of heart. And Co-President, Robert Fiveash, gets…
Is Brand Merchandising Dead?
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Storyteller, Podcaster, Marketer, Commonsku’s Chief Content Officer, and long-standing friend and mentor to Brand Fuel, Bobby Lehew, put his brain on WiFi and shared with creative abandon. We hosted Bobby for an exclusive event and here are our top 10 takeaways! [Want a visual assault of the senses? Watch 30 minutes of Bobby’s video brilliance…]…
Reflecting on the Spirit of Giving
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This holiday, our caring team and clients shared their favorite nonprofits as part of our holiday gift campaign, and we’re truly appreciative of those who participated. The responses we received highlighted a diverse range of causes, working tirelessly to make a positive impact in their special way. We wanted to take a moment to shine…
Takeaways from B Corp conference (BLD SE 2023)
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At Brand Fuel, we believe in the power of community and business as a force for good. As new kids in the B Corp community, we were thrilled to support the first in-person BLD (B Corp Leadership Development) Southeast! BLDs (pronounced “builds”) are all-day conferences organized by B Local Community leaders to strengthen and support local B Corp movements. BLD events…
We’re Proud to be a B Corporation!
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Change is afoot. And we’re thrilled! After 25 years in business, we humbly acknowledge that it’s a bit harder to see our own brand’s label from being “inside the bottle.” Brand Fuel has been on an ongoing quest to be “an original” in our commoditized industry. We have been on a 25-year educational and enlightening…
Dream Partnerships Emerge when Values, Purpose, and Culture Align
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There’s a special kind of excitement that comes from earning the trust of a large national account. Imagining the impact it will have on your reputation, revenues, growth (both financial and educational), valuation, and team morale is enough to get the heart racing. And when you get to know your client and discover they are…
#1 in Social Media for Our Industry!
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We are thrilled and humbled to have earned the top spot on PPAI’s #Online18: Promo’s Best Organizations On Social Media list. But beyond the really wonderful recognition, it was what the good people at PPAI said about us that truly touched our hearts. “The magic about Brand Fuel is that this distributor never takes itself…
Letter to Staff: Year-End Reflection by Co-President, Danny Rosin
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Brand Fuelians, As we round the corner past a challenging but incredible year, I want to share some introspective thoughts with you all. When people ask me how Brand Fuel is doing, you’d think that I would reply with something expected about our how sales numbers look. Over the past several years, however, I have…
It has been 40 years. These are the First 2 Hours of MTV + Some Musings.
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Music is a part of the fabric of Brand Fuel. It’s a core reason why Robert Fiveash, my friend of 40 years and business partner of 23, and I remain so connected. Music has inspired us to be more creative, bring people together and unveil some pretty cool events: Giving back to community through the…
The Power of Volunteerism
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The Power of Volunteerism In our interview process, we ask a lot of questions intended to get down to the nitty gritty of who someone really is. If you were 80 years old, what would you tell your children? What is something you’ve taught yourself lately? What are things that light you up? We are…