This holiday, our caring team and clients shared their favorite nonprofits as part of our holiday gift campaign, and we’re truly appreciative of those who participated. The responses we received highlighted a diverse range of causes, working tirelessly to make a positive impact in their special way. We wanted to take a moment to shine…
At Brand Fuel, we believe in the power of community and business as a force for good. As new kids in the B Corp community, we were thrilled to support the first in-person BLD (B Corp Leadership Development) Southeast! BLDs (pronounced “builds”) are all-day conferences organized by B Local Community leaders to strengthen and support local B Corp movements. BLD events…
Change is afoot. And we’re thrilled! After 25 years in business, we humbly acknowledge that it’s a bit harder to see our own brand’s label from being “inside the bottle.” Brand Fuel has been on an ongoing quest to be “an original” in our commoditized industry. We have been on a 25-year educational and enlightening…
++ Did you miss The Raleigh Chamber’s Diversity, Equity & Inclusivity Conference? That’s ok. We captured a snapshot of our conversation with the heroic nonprofit, Gabi’s Pals, one of our favorite fulfillment partners. Onto the show… Question: Brand Fuel believes deeply in using business as a force for good. Does that mindset help inform your…
At Brand Fuel, we celebrate diversity in all forms, and we are so proud to have an amazing team of Fuelians, of whom are 60% kicka** women! With a strategy-first mindset, these ladies deliver exceptional work every day. We are grateful for their creativity, dedication, empathy, communication styles, intuition, leadership, compassion, and high EQ. In…
Recently, I saw our latest merch campaign on the corner of the (other, co-President of Brand Fuel) Danny’s desk. I was blown away by the sharpness of the brightly colored mixed glasses and its fantastic backstory. The funny introspective laser-engraved message focuses on appreciating the present: “Why limit happy to an hour?” The fact that…
Brand Fuelians, As we round the corner past a challenging but incredible year, I want to share some introspective thoughts with you all. When people ask me how Brand Fuel is doing, you’d think that I would reply with something expected about our how sales numbers look. Over the past several years, however, I have…
The Power of Volunteerism In our interview process, we ask a lot of questions intended to get down to the nitty gritty of who someone really is. If you were 80 years old, what would you tell your children? What is something you’ve taught yourself lately? What are things that light you up? We are…
The promotional marketing industry has seen 3 defined eras. Era 1: From the time The Bill of Rights was ratified through ~1999. This was the golden age of printed catalogs with obvious pricing codes. There was a time when you had to search by microfiche to source foam stress relievers in the shape of an…
Now that we have more than 2 decades of experience running a business, we realize we still have some work to do in becoming an organization our parents, kids, communities, clients and employees are consistently proud of. So, we crafted these guidelines with Brand Fuel in mind, but we also wanted to share them as…
We teach our kids to be kind. To sit with the new kid at lunch. To recycle that milk carton. Company behavior should be no different. Companies should be more than just a place of employment, a place to make money, a place to hide from your spouse for eight hours a day. Companies have…
A company’s logo is becoming less and less important. A brand, however, is what companies should invest in if they want to truly connect with customers. First, a little clarification. A logo is a graphic element with a name created to identify a company or product. Brands represent your organization’s personality. And the feelings and…