Lessons Learned During the Pandemic

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Here are some of the things we learned along Pandemic Way. In business. In family (because nothing is more important). In Music (cause we love music!). In community (we love that too). BUSINESS Necessity is the mother of invention. New business models sprouting up like online tutoring and new job titles like “Virtual Events Manager”…

A Guideline for Corporate Social Responsibility: Striving for Better

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Now that we have more than 2 decades of experience running a business, we realize we still have some work to do in becoming an organization our parents, kids, communities, clients and employees are consistently proud of. So, we crafted these guidelines with Brand Fuel in mind, but we also wanted to share them as…

Listening. The Most Powerful Skill In Marketing.

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Co-President Danny Rosin spoke on the power of listening at the recent High Five Conference. Here are a few of Danny’s professional ‘Q-Tips’ on listening: Q-Tip 1: Keep an open chair in your meetings to represent your customer. Your customer is wondering, ‘Are you designing for me? Are you responding to me? Are you engaging with…

How to Create an Emotionally Secure Workplace

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Cultivating an emotionally secure work environment at Brand Fuel is a non-negotiable. This is something I have come to respect over 20 years of co-owning/co-running this place. Admittedly, I have not always made the best decisions about investing in employees, but I have learned many lessons along the way. And I am still learning. For…

Old Business v. New Business: 27 Changes

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From globalization to technology, today’s successful companies are adapting and embracing rapid change. I’ve witnessed a lot of change in almost 30 years in business and I’ve found that comparisons with old and new trends can help us all move forward.  Let’s acknowledge that anyone can imitate, but can we innovate? Our entire culture is based on…