When tariffs are enacted against the country’s trading partners, there are bound to be some unexpected outcomes. Those who pay for tariffs are the importers and, ultimately, consumers. We realize looking at brand merch as an expense is convenient, just a soulless line item. However, when managed properly, branded merch is an investment in employee morale. In…
You’re probably seeing it in your daily lives – you couldn’t find that particular piece of Samsonite luggage for the family summer trip, or you had to wait 3 months to get it. You’re frustrated with back-to-school shopping because GE microwaves for your child’s dorm room are scarce. Don’t even try to find an inexpensive…
Co-President Robert Fiveash shares recent changes and impacts on Tariffs in this Open Letter to Brand Fuel’s valued clients. Friends of Brand Fuel, The deepening trade war between the U.S. and China is not only worrisome for the broader economy, it is especially challenging to our industry and potentially to you. But it’s not all…