How to Turn Your Merch Program Into a Marketing Channel (Not a Warehouse) Most organizations set up an online store with the best intentions: freshen up their merch game, rebranding, products with their logo that people should love… …and then they forget the most important step – to actually market it. We see it all…
When tariffs are enacted against the country’s trading partners, there are bound to be some unexpected outcomes. Those who pay for tariffs are the importers and, ultimately, consumers. We realize looking at brand merch as an expense is convenient, just a soulless line item. However, when managed properly, branded merch is an investment in employee morale. In…
Our showrooms are one of Brand Fuel’s most fun and valuable differentiators. Our showrooms are interactive fun house spaces where we host clients to: The parking is free and the water is freshly squeezed! ? Want a quick tour and to check out the vibe? Want to set up an appointment to visit our Raleigh…
There’s a special kind of excitement that comes from earning the trust of a large national account. Imagining the impact it will have on your reputation, revenues, growth (both financial and educational), valuation, and team morale is enough to get the heart racing. And when you get to know your client and discover they are…
Ten years ago we created a video to explain what the fairly unknown QR code was. At the time, conventional wisdom said that QR codes were going the way of the Dodo bird. We were hoping to show how the then ridiculed QR code could be a powerful tool. To us, QR Codes were the…
Marketing Your Online Store Merch Program Online merchandising for organizations is a growing trend. For retail and B2B. Unlikely companies are trying to hijack streetwear brands and become lifestyle brands by selling their logoed gear. You can buy Tesla shorts, Dunkin’ joggers, KFB crocs, McDonald’s chicken nugget pillows and a Stouffer’s Mac & Cheese Sweatsuit.…
It started with the idea that giving is a gateway to great engagement. By marrying digital + physical marketing, what we call “PHYGITAL MARKETING,” and also by supporting nonprofits, PPAI – Promotional Products Association International recognized us with its highest honor – The Pyramid Award. And we are humbled. Here’s how this complex, but very rewarding,…