planning

Brand Fuel’s 12 Tips for Buying Promotional Products

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With 25 years of brand merchandising experience, we hope you find some value (and humor) in these tips. We promise they’ll improve your results… 1. Promote your brand so recipients say, “Wow!” and “Smart!” and “Righteous!” 2. Protect your brand. 3. Marketing is about building real relationships. Love your clients through thick and thin. 4.…

Getting a Grip on Supply Chain Pain

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You’re probably seeing it in your daily lives – you couldn’t find that particular piece of Samsonite luggage for the family summer trip, or you had to wait 3 months to get it. You’re frustrated with back-to-school shopping because GE microwaves for your child’s dorm room are scarce. Don’t even try to find an inexpensive…