purpose driven

Brand Fuel’s Sustainability Pledge + Initiative

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At Brand Fuel, we are questioning and addressing not only how we deal with local and global sustainability but also how our industry will deal with this in coming years; and what this means from our supply chain to our own company ethics, to our end-client needs and end-consumers expectations. In the same way that…

Old Business v. New Business: 27 Changes

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From globalization to technology, today’s successful companies are adapting and embracing rapid change. I’ve witnessed a lot of change in almost 30 years in business and I’ve found that comparisons with old and new trends can help us all move forward.  Let’s acknowledge that anyone can imitate, but can we innovate? Our entire culture is based on…