Tariffs Will Impact Pricing — Our Recommendations
When tariffs are enacted against the country’s trading partners, there are bound to be some unexpected outcomes. Those who pay for tariffs are the importers and, ultimately, consumers. We realize looking at brand merch as an expense is convenient, just a soulless line item. However, when managed properly, branded merch is an investment in employee morale. In employee recognition. In employee loyalty. It’s an investment in prospect and client acquisition AND retention – and your spend can be trackable. This = ROI.
Don’t shortchange the one type of marketing that might just help your team get through this economic roller coaster ride.
Here are our 6 Recommendations for Navigating New Tariffs:
- Bypass tariffs by making decisions now
- Increase budget where possible – keep your team on the field
- Maintain quality, but purchase fewer items
- Purchase less-expensive items or categories
- Refocus on Phygital Services to drive measurable engagement
- Buy Made in the USA, a category that is growing as a result
This pricing turbulence gives us a chance to adapt, interact and be more strategic with you. To discuss the complexities of our fascinating industry and, together, to show how thoughtful, sustainable choices create the desired impact. That’s a big bonus for us all. Your Brand Fuel team is here to help us all navigate with less pain.
Please book some time with your Account Team to plan accordingly.