B Corp Recertification
🎉 WE’RE BACK! Brand Fuel just recertified as a B Corp! We are super proud to remain a part of the global movement of businesses balancing profit with purpose, investing in our impact on staff, customers, community, and environment with every decision.
After almost 30 years, Brand Fuel will continue to focus on being “an original” in our beautifully complex, ever-changing commoditized industry.
Our goal? Deliver quality branded merchandise – that lasts. Merch that tells a story. On-time. On-budget. And on-brand. We will deliver merch that is safe. Merch that is personal. Merch that impacts the world in a positive way.
Our intention is to be credible as well as capable.
We hope we can continue to earn our clients’ trust with strategic thinking and by challenging them to invest in branded gear that does not end up in the landfill (a.k.a. BrandFill).
Becoming a Certified B Corp continues to be our grandest initiative and representation of Brand Fuel pride!
Our work as a B Corp is our guidepost for everything. From hiring practices to the responsible sourcing of sustainable branded merch and everything in betwixt. This journey as a B Corp will be a mixture of effort, education, dedication, patience, consistency, humility, focus, making hard but important choices and especially, having some fun.
And, in case you were wondering: What is the B Corp Certification?
B Corp organizations are certified for high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials. To achieve certification, we had to:
- Demonstrate high social and environmental performance by achieving a B Impact Assessment score of 80 or above (we received a 93.1%), and passing B Lab’s risk review.
- Make a legal commitment by changing our corporate governance structure to be accountable to all stakeholders, not just shareholders.
- Exhibit transparency by allowing information about our performance to be measured against B Lab’s standards and have it be publicly available on B Lab’s website.
So, what’s in it for our clients?
Our vision for our clients includes a future with stronger impact and outcomes that help promote their mission to the world. Our B Corp Certification will help with measurement and validation.
Our Promise.
- We will crush our nemesis – brandfill: branded merch that ends up in the landfill.
- We will take time for discovery, educating ourselves about our clients’ challenges.
- We will direct clients to offer end-users a choice. Choice is the most impactful step towards sustainability.
- We will be in the business of impact.
- We will express our values as a business differentiator.
- We will find clients that share our values.
- We will embrace “no-ing” and pass on opportunities that conflict with our values.
- We will provoke bold, strategic thinking.
- We will release fresh ideas and retain a high threshold for pain.
- We will ask ourselves these introspective questions:
- “Will this end up in the landfill?”
- “Would we wear, use or want this product?”
- We will recognize that our work is not about what we say; it is about what we do. And what we do will define us.
- We will stoke the fire of curiosity.
- We will ensure we responsibly source to help create an industry halo effect.
- We will move clients from problem to possibility to journey.
Here are some of the actions we will manifest:
Our high standards will continue to serve as the foundation for everything we do.
Thank you for celebrating with us and holding us accountable.
Your friends,
