
Brand Fuel provides an end-to-end store solution that is custom-built for YOU.
As mad scientists of one of the world's first online company store merch programs, we're hell-bent on helping you with brand control, inventory management, reporting, accounting and tax code efficiencies, 24/7 access and quality curated merch that stands out! Our company store solution supports progressive marketers, enhances sales and fundraising efforts, and helps HR pros who want to evoke more pride and action in their workplaces through e-commerce.
We streamline EVERYTHING. All you’ll need to do is look busy.
- Procurement of high-quality branded and curated merchandise collections
- Online Company Store design, UX, and development
- Warehousing, fulfillment, packaging, shipping, and tracking
- International Programs
- Customer service
- Hosting, SSL certification, Single Sign-On (SSO), GDPR & PCI compliance
- Insurance, reporting, analytics
- Photography, copywriting, videography
- Brand management, departmental controls
- On-demand products and print + bulk ordering
- Charitable Impacts Programs
- Gift and discount codes as well as point rewards and other recognition programs
- Accounting and those pesky tax-related issues
We even offer marketing advice and will work with you to minimize risk from inventory exposure by leveraging our on-demand and virtual inventory programs.
The Right Company SWAG Store For You
Our Brand Merchandise Stores are tailored to fit the needs of your brand. Need a full-fledged e-commerce solution with hundreds of products and no hassle? No problem. Looking for a short-term Pop-Up for a specific event or campaign? Desperate for an On-Demand solution? We’ve got you. Click for a comparison guide indicating which option is a fit for you.


Inventory Store
Brand Fuel’s Inventory Stores allow users to access high-quality branded merchandise, on the shelf, ready to ship within 24 hours!
Benefits of a Custom Inventory Store:
- Order as few as one item
- Wholesale pricing
- Quick and easy access to items – no setups, rush fees or expedited freight
- Discounts through bulk orders and contract pricing
- Consistent brand control on brand-centric products
- Central monthly cost center reporting for inventory control and budgeting
- Multiple payment options are available
- Integrate on-demand print collateral
- Single Sign On (SSO) for individuals or user groups for specific products
- Multiple departments and/or individuals can aggregate orders for best pricing
- Orders placed before noon ship from our 3PLs on the SAME DAY!
Benefits of a Custom On-Demand Virtual Store:
- Merchandise is produced after an order is placed, after which goods are produced as quickly as 48 hours
- A bit higher than wholesale pricing
- Product options are a bit more limited
- Easy to update with fresh product and design options
- Consistent brand control
- E-commerce options available


Hybrid Store
Brand Fuel’s Hybrid Stores are the best of all worlds, offering a portal for wholesale branded gear that’s on the shelf, ready to ship as few as 1 item same day as well as unlimited merchandising options (with a minimum order) that are drop-shipped, as quickly as 48 hours.
In-Stock Merchandise Component:
- Order as few as one item for in-stock items
- Orders placed before 12 p.m. ship the SAME DAY!
- Quick and easy access to items – no setups, rush fees or expedited freight
- Greater discounts due to bulk orders and contract pricing
- Central monthly cost center reporting for inventory control and budgeting
Virtual Inventory Component:
- Merchandise is produced after an order is placed after which, goods are produced as quickly as 48 hours
- Because no inventory is on the shelf, options are limitless
- Easy to update with fresh product options
- Multiple departments and/or individuals can aggregate orders for best pricing
- Integrate on-demand print collateral
For Both:
- Streamlined promotional product buying
- Consistent brand control on brand-centric products
- More FAQs below
Pop-Up Store
Perfect for short-term campaigns, seasonal gifting, employee appreciation, product launches, and limited-time merch drops, Brand Fuel’s pop-up stores make it easy to launch a fully branded online shopping experience — without the long-term commitment of a permanent company store.
Benefits of a Custom Pop-Up Store:
- Fast design and launch timelines
- Ideal for holiday gifts, giveaways, and one-time campaigns
- No ongoing maintenance costs
- Option for zero inventory and made-to-order fulfillment
- Aggregate orders for better pricing
- Flexible branded templates and themes
- Controlled brand consistency across products
- Great for limited-edition or seasonal merchandise
- “Cyber Monday” energy, customized for your brand

On-Site Store
Bring the brand experience directly to your people. Our on-site stores create an interactive shopping experience at company offices, conferences, trade shows, employee events, and brand activations - allowing attendees to browse, try on, and take-home merch in real time.
Benefits of an On-Site Store:
- Try it and buy it
- Create excitement and boost event engagement
- Turns merch into memorable brand moments
- Encourage employee pride and team culture
- Custom-branded displays and retail-style setup
- Make your brand tangible, immersive, and experiential

Unlimited Potential
Your branded employee merchandise store is fully customizable. Check out your benefits and capabilities:
Sales & Marketing
- Curated Collections
- Charitable Impact Programs
- Promotional Coupons
- On-Site Sales
- Clearance Events
- Seasonal Sales
- Company Promotional Products
- Pop-Up Shops
Sign up for a DEMO:
We’ll give you a tour, address your questions and strategize the best company store platform for you.