Eat, Drink, and Be Spicy: A Texas Pete Holiday Merch Story

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You’ve heard of an advent calendar filled with chocolates or candy, but what about cracking open those advent doors to reveal Texas Pete hot sauce? Ask and you shall receive… Brand Fuel helped Texas Pete with their 2026 holiday project, called “The 12 Meals of Leftovers.”This advent-style calendar has 12 numbered doors. Each one reveals…