American Cancer Society

Nonprofits Looking for Creative Ways to Raise Money: This Blog is for You!

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In 2004, Lance Armstrong’s Foundation, in association with Nike, created the Livestrong bracelets. They sold 80 million bracelets which created over $500 million for cancer research! [Sadly, Lance’s quest for personal gain ruined one of the most inspiring charity-retail partnerships and fundraisers ever.] In 1917, The Girl Scouts created their first fundraiser in a high…

Dream Partnerships Emerge when Values, Purpose, and Culture Align

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There’s a special kind of excitement that comes from earning the trust of a large national account. Imagining the impact it will have on your reputation, revenues, growth (both financial and educational), valuation, and team morale is enough to get the heart racing. And when you get to know your client and discover they are…