Marketing Your Online Store Merch Program Online merchandising for organizations is a growing trend. For retail and B2B. Unlikely companies are trying to hijack streetwear brands and become lifestyle brands by selling their logoed gear. You can buy Tesla shorts, Dunkin’ joggers, KFB crocs, McDonald’s chicken nugget pillows and a Stouffer’s Mac & Cheese Sweatsuit.…
Reaching your WFH audience has never been more important. When Covid-19 blindsided the world (and the Branded Merchandise Industry), clients had to decide whether they wanted to try and stay in touch with their audience(s) during the uncertainty. But soon, as the pandemic stretched on, the question shifted from if to how. Thankfully, we were…
The promotional marketing industry has seen 3 defined eras. Era 1: From the time The Bill of Rights was ratified through ~1999. This was the golden age of printed catalogs with obvious pricing codes. There was a time when you had to search by microfiche to source foam stress relievers in the shape of an…