Listening. The Most Powerful Skill In Marketing.

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Co-President Danny Rosin spoke on the power of listening at the recent High Five Conference. Here are a few of Danny’s professional ‘Q-Tips’ on listening: Q-Tip 1: Keep an open chair in your meetings to represent your customer. Your customer is wondering, ‘Are you designing for me? Are you responding to me? Are you engaging with…

Sprinkling Kindness at High Five Conference

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Try to do good in this world not out of fear of hell or reward of heaven but because it feels better not to be a jackass. No doubt we all agree that the world needs more kindness right now. And every one of us should do our part to help. It’s a lot easier…

“The Test of Bravery wasn’t your average, run of the mill tradeshow booth…”

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Drizzling a melting ice cube across unsuspecting fingertips.  Tickling a wrist with feathers and then quickly smacking on a slap bracelet can cooler.  Gently scraping a spork down an arm causing goosebumps.  Whoa, take a breath, roll down the window and get some fresh air – what exactly are we talking about?  This doesn’t sound…

World’s Only Swag Lottery Machine. Say What??!!

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  UPDATE: 1/18/17 – Brand Fuel wins PPAI’s National Marketing Award for the Swag Lottery Machine! See the World’s Only Swag Lottery Machine in action! And check out these great shots of unsuspecting adopters at the Triangle AMA’s High Five Conference 2016! What do you get when you take albums by Elvis, Pat Benatar, Dionne Warwick, Barry…