No brandfill

BrandFill: The One Word Our Industry Needed

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Every industry has a word that instantly explains a problem. What Is BrandFill? BrandFill is the opposite of what our industry should aspire to. BrandFill is branding for visibility, not value. It’s the cheap pen that writes in invisible ink after the first sentence, the tote bag whose handles resign without giving two weeks’ notice,…

We’re Proud to be a B Corporation!

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Change is afoot. And we’re thrilled! After 25 years in business, we humbly acknowledge that it’s a bit harder to see our own brand’s label from being “inside the bottle.” Brand Fuel has been on an ongoing quest to be “an original” in our commoditized industry. We have been on a 25-year educational and enlightening…