phygital marketing

A Serendipitous Sign

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It felt like a sign, a reminder that sometimes the universe communicates in ways we least expect!

Is Brand Merchandising Dead?

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Storyteller, Podcaster, Marketer, Commonsku’s Chief Content Officer, and long-standing friend and mentor to Brand Fuel, Bobby Lehew, put his brain on WiFi and shared with creative abandon. We hosted Bobby for an exclusive event and here are our top 10 takeaways! [Want a visual assault of the senses? Watch 30 minutes of Bobby’s video brilliance…]…

We’re Proud to be a B Corporation!

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Change is afoot. And we’re thrilled! After 25 years in business, we humbly acknowledge that it’s a bit harder to see our own brand’s label from being “inside the bottle.” Brand Fuel has been on an ongoing quest to be “an original” in our commoditized industry. We have been on a 25-year educational and enlightening…

Letter to Staff: Year-End Reflection by Co-President, Danny Rosin

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Brand Fuelians, As we round the corner past a challenging but incredible year, I want to share some introspective thoughts with you all. When people ask me how Brand Fuel is doing, you’d think that I would reply with something expected about our how sales numbers look. Over the past several years, however, I have…

Noah’s Ark: What Would You Bring?

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The story of Noah’s Ark is so captivating to me. Noah had an impenetrable belief system. He was pretty much the first person to get an informal degree in planning and project management. He had vision. And undeniable hope. Yet, the story of Noah’s Ark is also disturbing. As a child, I remember having nightmares…