Burt’s Bees Award Winning Board Game
You know that feeling when you help build something cool and just have to tell everyone about it? Yeah, this is one of those moments.
The Brand Fuel team collaborated with Burt’s Bees on a custom board game/gift set that landed on Target shelves nationwide for the holiday season… and the project just took home a Merit Award for Best In-House Design Agency at the DIELINE Awards! 🎲
Burt’s Bees set out to catch the eyes of new shoppers with an irresistible holiday gift, landing on a Game Night theme that brought “a lot of life and a lot of playful spirit” to their seasonal Target offering. The design was “reminiscent of a whimsical board game,” with a playable gift set that used four miniature Burt’s Bees lip balms as the playing pieces.
Talk about function meeting fun (and flavor)! We’re proud to have helped bring the board game piece of that vision to life.
The DIELINE Awards, now in their 17th year, pulled from over 1,500 entries across nearly 40 countries and handed out trophies to just 170 recipients. The Burt’s Bees Holiday at Target project was one of them.
As DIELINE’s founder put it, “in an era where beautiful design is now considered table stakes… it takes a truly exceptional studio or designer to place at DIELINE awards.” We’ll take it. 🐝
Read the full features on The Dieline here and the full awards announcement here.
Got a big retail moment, an event drop, or a kit (or completely custom game) that needs to actually move product off shelves? Let’s make your next big, creative campaign together…