I am always on the lookout for ways to develop a stronger team. To create outlets to put technology away and learn from human interaction. One team-building activity is to create a simple brand-building session. How? Ask your team to help re/define who your ideal customer is. Defining your ideal customer can be rewarding if…
We are so honored to be recognized as one of the “Greatest Place to Work.” The recipe for Brand Fuel’s culture is our people who are caring, irreverent, creative, fun, understanding, team-oriented, dedicated, open, fair, venturesome, kind, optimistic, supportive, and have immense integrity. Thank You for inspiring us to be our best.
…in combining creativity with commitment. We believe in dismantling the routine, in building something purposeful. We believe a higher-quality t-shirt will be worn on date night – not to mow the lawn. We believe useful giveaways with your logo will have long lasting impact…and that on the desk, is far better than in the desk.…
Cultivating an emotionally secure work environment at Brand Fuel is a non-negotiable. This is something I have come to respect over 20 years of co-owning/co-running this place. Admittedly, I have not always made the best decisions about investing in employees, but I have learned many lessons along the way. And I am still learning. For…
“I can live for two months on a good compliment.” — Mark Twain. Do you feel as if the company, where you spend 45% of your waking life, needs an injection of positive mojo? Why is it that we often leave generosity, caring, selflessness and compassion at the door of the companies where we work?…
We thought it would be interesting, and perhaps provoke some creative ideas, for our readers by sharing our responses to some of the questions we have received over the past few years for The Best Places to Work Award. We were honored to win again this year, yet, we acknowledge that we would not have…
Let me start by saying that I am a believer in the power of karma, kismet and Hello Kitty. And I love this saying: Try to do good in the world, not out of fear for hell or reward of heaven, but because it feels better not to be a jerk. Every single one of…
Sales Team- Another year is going into the Brand Fuel books so we get to measure ourselves against our past performances and goals. How did you do? If you are excited about your results, what will you do to keep the momentum going? If you’re disappointed, what will you change? What new skills do you…
Simply having a dog at work does not breed an awesome culture; matter of fact, it might bring fleas. Trying to have a “Best Place to Work” really isn’t about all the stuff. Not the free ice cream. Not the ping pong table in the break room. Not even the souped-up matching 401K plan. Those…