Alone. So Alone in the Office.

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After 2 months, Brand Fuelians started coming back to showrooms and offices, in shifts, with masks and all of the antimicrobial pens and hand sanitizer one can muster. But before this long-awaited reunion, we had one warrior who went in daily, ensuring things ran smoothly. And we can’t stop laughing. This is a brief visual…

A Virtual Team Building eXperience. Thoughts from the Newbie…

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Let me start by sharing that I’m new to the Brand Fuel family and to the promotional product industry. Early on, I made a goal to be completely open to ANYTHING that’s thrown my way at my job. Working in an office for the first time in 8 years was a huge change, and now…

Business Lessons from a Yard Sale

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1. Successful negotiation is a confidence builder. Hanging back and watching your 14-year-old daughter put on her best “sad, hopeful face” is a real treat. Yard sale negotiations make for strong life and business lessons. 2. You must be willing to walk away. And then walk. Even when the seller taps your business acumen when…

Who is Your Ideal Customer? A Team-Building Activity.

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I am always on the lookout for ways to develop a stronger team. To create outlets to put technology away and learn from human interaction. One team-building activity is to create a simple brand-building session. How? Ask your team to help re/define who your ideal customer is. Defining your ideal customer can be rewarding if…

Greatest Places to Work Recipe: Our People

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We are so honored to be recognized as one of the “Greatest Place to Work.” The recipe for Brand Fuel’s culture is our people who are caring, irreverent, creative, fun, understanding, team-oriented, dedicated, open, fair, venturesome, kind, optimistic, supportive, and have immense integrity. Thank You for inspiring us to be our best.

At Brand Fuel, We Believe…

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…in combining creativity with commitment. We believe in dismantling the routine, in building something purposeful. We believe a higher-quality t-shirt will be worn on date night – not to mow the lawn. We believe useful giveaways with your logo will have long lasting impact…and that on the desk, is far better than in the desk.…

How to Create an Emotionally Secure Workplace

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Cultivating an emotionally secure work environment at Brand Fuel is a non-negotiable. This is something I have come to respect over 20 years of co-owning/co-running this place. Admittedly, I have not always made the best decisions about investing in employees, but I have learned many lessons along the way. And I am still learning. For…

The Compliment Circle: Would YOUR Company Try It?

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“I can live for two months on a good compliment.” — Mark Twain. Do you feel as if the company, where you spend 45% of your waking life, needs an injection of positive mojo? Why is it that we often leave generosity, caring, selflessness and compassion at the door of the companies where we work?…

Brand Fuel’s Best Places to Work Q&A

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We thought it would be interesting, and perhaps provoke some creative ideas, for our readers by sharing our responses to some of the questions we have received over the past few years for The Best Places to Work Award. We were honored to win again this year, yet, we acknowledge that we would not have…

A Letter to the Brand Fuel Sales Team

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Sales Team- Another year is going into the Brand Fuel books so we get to measure ourselves against our past performances and goals. How did you do? If you are excited about your results, what will you do to keep the momentum going? If you’re disappointed, what will you change? What new skills do you…

Best Places Thoughts

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Simply having a dog at work does not breed an awesome culture; matter of fact, it might bring fleas. Trying to have a “Best Place to Work” really isn’t about all the stuff. Not the free ice cream. Not the ping pong table in the break room. Not even the souped-up matching 401K plan. Those…