We had an idea: What if we could take some of the branded gear we bring to life and turn it into something that brought our community closer? Well, friends, the idea has officially left the group chat. It is a functional, community-building, and connecting reality! The idea was to create a version of the…
We’ve been building company online store programs for almost 3 decades, and we’ve learned a few things along the way. Here is the biggest lesson for orgs that think it’s ok to sell corporate merch to their beloved staff: Selling employees your company-branded gear isn’t always a bad idea… …But it can be a strategic…
You know that feeling when you help build something cool and just have to tell everyone about it? Yeah, this is one of those moments. The Brand Fuel team collaborated with Burt’s Bees on a custom board game/gift set that landed on Target shelves nationwide for the holiday season… and the project just took home…
Brand Fuel had the honor of volunteering at Runway to Resilience, a fashion show supporting survivors of human trafficking. This event was so much more than your typical night catwalking on the runway. In celebration of National Women’s Month, we leaned into a hiking- and outdoors-inspired theme. Think: adventure-ready looks with a deeper meaning. Each…
We are bursting with pride to share that Co-President, Danny Rosin, will serve as The Promotional Products Association International (PPAI)’s Board Chair in 2026!
We’re proud to share some big news: Brand Fuel Co-Owner, Co-President, and longtime industry leader, Danny Rosin, will serve as The Promotional Products Association International (PPAI)’s Board Chair in 2026! PPAI is the promotional products industry’s largest not-for-profit trade association, representing ~15,000 member companies worldwide and advancing the industry through education, advocacy, connection, and professional standards. If you know Danny, you know leadership, to…
🎉 WE’RE BACK! Brand Fuel just recertified as a B Corp! We are super proud to remain a part of the global movement of businesses balancing profit with purpose, investing in our impact on staff, customers, community, and environment with every decision. After almost 30 years, Brand Fuel will continue to focus on being “an…
Directing Happiness in the Workplace… What happens when you hire a “Director of Happiness” to build an even more fun, inclusive and creative culture? Emma Keenan and a team of Brand Fuelians (Khaliha Long, Danny Mahoney, Beth Bumgarner, Renee Holmes & Bree McAndrews) planned an online lunch. But this was not an awk lunch where the…
I can’t tell you what day it was or even what year at this point, but I do remember not wanting to do it… My wife, Sheri, and I were living in Escondido, California at the time. We exited the public library and saw a Blood Mobile in the parking lot. The “Vampire Bus,” as…
We got an inquiry the other day that inspired us to rethink everything we’ve been taught about recognition. The request was for plaques (wood or acrylic) to celebrate employees crushing it. But our team did not feel as if plaques would make recipients have a true sense of being appreciated after receiving one of these:…