| 2 min Read

Leading with Heart: Danny Rosin Starts Role as PPAI Board Chair

We’re proud to share some big news: Brand Fuel Co-Owner, Co-President, and longtime industry leader, Danny Rosin, will serve as The Promotional Products Association International (PPAI)’s Board Chair in 2026! 

PPAI is the promotional products industry’s largest not-for-profit trade association, representing ~15,000 member companies worldwide and advancing the industry through education, advocacy, connection, and professional standards. 

Denise Taschereau, outgoing board chair, Zack Ottenstein, incoming board chair, Danny Rosin, board chair, and PPAI CEO, Drew Holmgreen, at PPAI’s 2026 EXPO kickoff.

If you know Danny, you know leadership, to him, is inseparable from partnership. He’s quick to credit success to a 25-year partnership with his wife, Niccole, and a 28-year business partnership (and 43-year friendship!) with Brand Fuel Co-Owner, Robert Fiveash. He is the first person to recognize that this opportunity would not exist without Niccole and Robert’s support (and for putting up with him).

As Danny puts it, nothing great happens alone. The trust, patience, guidance, balance, and love behind the scenes are what make the work and the impact possible. 

“I have sasquatch-sized shoes to fill after Denise, Andrew, Mary Jo, Kevin, Dawn, Brittany, Tom, Todd, Ira, and other board chairs who have lead and created PPAI’s strong foundation through the years.”

He is stepping into the Board Chair role with a clear focus on what’s next. Implementing a new PPAI strategic plan is on the horizon, which is focused on education, sustainability, connection, research, advocacy, and giving back. And the door is always open for big ideas that can elevate and advance the branded merch industry. 

The PPAI 2026 strategic plan.

This is an exciting time to work directly with PPAI’s newly minted CEO, Drew Holmgreen, and provide him with counsel, trust, clarity, and air cover. PPAI’s staff are top-notch with unlimited potential to innovate and deliver member success while also strengthening the perception of the industry. The PPAI board is as impressive and balanced as ever. They are invested at the highest volunteer level, and they are the right group to navigate new and emerging landscapes.

At Brand Fuel, this moment feels personal. Danny’s leadership has always been rooted in service to clients, nonprofits, communities, and this industry we love.  If you have bold ideas for where this industry should go next, Danny wants to hear them. This role is about listening, collaborating, and building what comes next, together. 

“The promotional product industry will not just respond to change; we will shape what comes next… Let’s meet this moment with heart and momentum.”

Watch as Danny takes the reigns from Denise Taschereau at PPAI 2026 in Las Vegas.

Learn more about PPAI at https://www.ppai.org/.