How to Turn Your Merch Program Into a Marketing Channel (Not a Warehouse) Most organizations set up an online store with the best intentions: freshen up their merch game, rebranding, products with their logo that people should love… …and then they forget the most important step – to actually market it. We see it all…
I can’t tell you what day it was or even what year at this point, but I do remember not wanting to do it… My wife, Sheri, and I were living in Escondido, California at the time. We exited the public library and saw a Blood Mobile in the parking lot. The “Vampire Bus,” as…
Guess what? We applied for our industry’s most revered and coveted Pyramid Award. And whether we earn the honor or not (we just found out we won!!!), we won anyway because this campaign was special. It’s a campaign that started with a good idea that had a lot of heart. And Co-President, Robert Fiveash, gets…
Recently, we shared a presentation at Skucon in Las Vegas that outlined the Was, Is, and Must Be for the Branded Merchandise Industry. We shared hilarious old-school stories of yesteryear, talked about where we are today and crystal balled the branded merch industry’s future. Here is the entire video plus some of the highlights…. DISTRIBUTORS &…
When our rocket was learning to fly, we dreamt of our rocket printed on red cape-wearing heroes. We would be in the business of impact. We would champion ethics. From day 1, we pledged to make giving back to our communities an integral Brand Fuel ingredient. This commitment led us to earn our B Corp…
We want to congratulate co-president, Danny Rosin, for recognition as a “TBJ Corporate Philanthropy Award” recipient! Here’s the Triangle Business Journal interview: Who do you look up to for guidance? My wife, Niccole, and business partner, Robert Fiveash. They have been grounding forces when I have my head and heart in the clouds. They have provided…
Marketing Your Online Store Merch Program Online merchandising for organizations is a growing trend. For retail and B2B. Unlikely companies are trying to hijack streetwear brands and become lifestyle brands by selling their logoed gear. You can buy Tesla shorts, Dunkin’ joggers, KFB crocs, McDonald’s chicken nugget pillows and a Stouffer’s Mac & Cheese Sweatsuit.…
In our newfangled internet age, anyone can get what they need with a search engine, a finger to click, and a credit card. Harder to experience is an intimate connection and a purchase with real heart. To discover a one-of-a-kind artisanal gift that stands out from the infinite scroll of commodities. With a craving for…
It started with the idea that giving is a gateway to great engagement. By marrying digital + physical marketing, what we call “PHYGITAL MARKETING,” and also by supporting nonprofits, PPAI – Promotional Products Association International recognized us with its highest honor – The Pyramid Award. And we are humbled. Here’s how this complex, but very rewarding,…
In our all-company meeting, there was consensus that Brand Fuel is an open, welcoming organization. And that we always try to do the right thing, especially when it is hard. Like most businesses, we can and should do better. We all agreed that we need to create a diversity program to attract top talent, create…