After 2 months, Brand Fuelians started coming back to showrooms and offices, in shifts, with masks and all of the antimicrobial pens and hand sanitizer one can muster. But before this long-awaited reunion, we had one warrior who went in daily, ensuring things ran smoothly. And we can’t stop laughing. This is a brief visual…
Let me start by sharing that I’m new to the Brand Fuel family and to the promotional product industry. Early on, I made a goal to be completely open to ANYTHING that’s thrown my way at my job. Working in an office for the first time in 8 years was a huge change, and now…
Now that we have more than 2 decades of experience running a business, we realize we still have some work to do in becoming an organization our parents, kids, communities, clients and employees are consistently proud of. So, we crafted these guidelines with Brand Fuel in mind, but we also wanted to share them as…
A company’s logo is becoming less and less important. A brand, however, is what companies should invest in if they want to truly connect with customers. First, a little clarification. A logo is a graphic element with a name created to identify a company or product. Brands represent your organization’s personality. And the feelings and…