When tariffs are enacted against the country’s trading partners, there are bound to be some unexpected outcomes. Those who pay for tariffs are the importers and, ultimately, consumers. We realize looking at brand merch as an expense is convenient, just a soulless line item. However, when managed properly, branded merch is an investment in employee morale. In…
Well, Trump Tariffs are in the news again. As Yogi Berra so famously quipped, it’s déjà vu all over again. Here’s a flashback to our 2019 post. While tariffs can sometimes give struggling industries some breathing room to reinvest, retool, and recharge, they nearly always bring higher costs to consumers and contribute to inflation in…
Co-President Robert Fiveash shares recent changes and impacts on Tariffs in this Open Letter to Brand Fuel’s valued clients. Friends of Brand Fuel, The deepening trade war between the U.S. and China is not only worrisome for the broader economy, it is especially challenging to our industry and potentially to you. But it’s not all…