You know that feeling when you help build something cool and just have to tell everyone about it? Yeah, this is one of those moments. The Brand Fuel team collaborated with Burt’s Bees on a custom board game/gift set that landed on Target shelves nationwide for the holiday season… and the project just took home…
How to Turn Your Merch Program Into a Marketing Channel (Not a Warehouse) Most organizations set up an online store with the best intentions: freshen up their merch game, rebranding, products with their logo that people should love… …and then they forget the most important step – to actually market it. We see it all…
The TODAY Show recently shone a national spotlight on our client, Boys & Girls Clubs of America (BGCA), and on the life-changing work happening inside Club doors every single day. If you noticed the apparel the kids were wearing on screen, that’s from BGCA’s official Online Store, proudly powered by Brand Fuel! Seeing the kids…
The words “promotional products” sound a bit transactional and corporate. Promotional products don’t just promote. They provoke. They can make you feel something. Pride. Nostalgia. Belonging. They are emotional. Think about it. That water bottle becomes your daily hydration accountability partner. That hoodie becomes your creative uniform. Your backpack? It’s been to more places than…
As the crisp breeze rolls in and the leaves begin to turn, fall reminds us to slow down, savor the moment, and embrace comfort. It’s not only the season of pumpkin spice, bonfires, and flannel everything, but it’s a time for that layered-up feeling we all secretly want year-round. At Brand Fuel, we believe Fall…
It was 1999. The phone rang, which was rare because it was only Brand Fuel’s 2nd year in business and our phone use was primarily for outbound sales calls. The guy on the other end of the phone explained that he was Mark with the band DEVO. He shared that a mutual friend at Rhino…
When tariffs are enacted against the country’s trading partners, there are bound to be some unexpected outcomes. Those who pay for tariffs are the importers and, ultimately, consumers. We realize looking at brand merch as an expense is convenient, just a soulless line item. However, when managed properly, branded merch is an investment in employee morale. In…
We got an inquiry the other day that inspired us to rethink everything we’ve been taught about recognition. The request was for plaques (wood or acrylic) to celebrate employees crushing it. But our team did not feel as if plaques would make recipients have a true sense of being appreciated after receiving one of these:…