We had an idea: What if we could take some of the branded gear we bring to life and turn it into something that brought our community closer? Well, friends, the idea has officially left the group chat. It is a functional, community-building, and connecting reality! The idea was to create a version of the…
We’ve been building company online store programs for almost 3 decades, and we’ve learned a few things along the way. Here is the biggest lesson for orgs that think it’s ok to sell corporate merch to their beloved staff: Selling employees your company-branded gear isn’t always a bad idea… …But it can be a strategic…
Every industry has a word that instantly explains a problem. What Is BrandFill? BrandFill is the opposite of what our industry should aspire to. BrandFill is branding for visibility, not value. It’s the cheap pen that writes in invisible ink after the first sentence, the tote bag whose handles resign without giving two weeks’ notice,…
You know that feeling when you help build something cool and just have to tell everyone about it? Yeah, this is one of those moments. The Brand Fuel team collaborated with Burt’s Bees on a custom board game/gift set that landed on Target shelves nationwide for the holiday season… and the project just took home…
How to Turn Your Merch Program Into a Marketing Channel (Not a Warehouse) Most organizations set up an online store with the best intentions: freshen up their merch game, rebranding, products with their logo that people should love… …and then they forget the most important step – to actually market it. We see it all…
The TODAY Show recently shone a national spotlight on our client, Boys & Girls Clubs of America (BGCA), and on the life-changing work happening inside Club doors every single day. If you noticed the apparel the kids were wearing on screen, that’s from BGCA’s official Online Store, proudly powered by Brand Fuel! Seeing the kids…
The words “promotional products” sound a bit transactional and corporate. Promotional products don’t just promote. They provoke. They can make you feel something. Pride. Nostalgia. Belonging. They are emotional. Think about it. That water bottle becomes your daily hydration accountability partner. That hoodie becomes your creative uniform. Your backpack? It’s been to more places than…
As the crisp breeze rolls in and the leaves begin to turn, fall reminds us to slow down, savor the moment, and embrace comfort. It’s not only the season of pumpkin spice, bonfires, and flannel everything, but it’s a time for that layered-up feeling we all secretly want year-round. At Brand Fuel, we believe Fall…