Inside Brand Fuel’s First-Ever Strategy Lab Who Are The Presenters? Brand Fuel’s Danny Rosin and Alysse Campbell have deep ties to CreativeMornings RDU. Both have been featured speakers over the years, and the two first met in 2021 when Brand Fuel sponsored the chapter and Alysse served as the Host. What Is Creative Mornings? CreativeMornings…
How to Turn Your Merch Program Into a Marketing Channel (Not a Warehouse) Most organizations set up an online store with the best intentions: freshen up their merch game, rebranding, products with their logo that people should love… …and then they forget the most important step – to actually market it. We see it all…
We are bursting with pride to share that Co-President, Danny Rosin, will serve as The Promotional Products Association International (PPAI)’s Board Chair in 2026!
For a long time, branded merchandise has been underestimated in sustainability conversations. Data was missing. So, assumptions were made. Yet the industry kept moving towards sustainability. But now, we have data! And we’re giddy about it. A new joint study from PPAI and ASI is making waves. We LOVE that these two competing organizations came…
The words “promotional products” sound a bit transactional and corporate. Promotional products don’t just promote. They provoke. They can make you feel something. Pride. Nostalgia. Belonging. They are emotional. Think about it. That water bottle becomes your daily hydration accountability partner. That hoodie becomes your creative uniform. Your backpack? It’s been to more places than…
Directing Happiness in the Workplace… What happens when you hire a “Director of Happiness” to build an even more fun, inclusive and creative culture? Emma Keenan and a team of Brand Fuelians (Khaliha Long, Danny Mahoney, Beth Bumgarner, Renee Holmes & Bree McAndrews) planned an online lunch. But this was not an awk lunch where the…