What Happens When Creative Minds Talk Strategy?



Inside Brand Fuel’s First-Ever Strategy Lab
Who Are The Presenters?
Brand Fuel’s Danny Rosin and Alysse Campbell have deep ties to CreativeMornings RDU. Both have been featured speakers over the years, and the two first met in 2021 when Brand Fuel sponsored the chapter and Alysse served as the Host.
What Is Creative Mornings?
CreativeMornings is one of our favorite nonprofits because it brings together an incredible community, both in Raleigh/Durham and around the world, through a monthly speaker series focused on creativity, connection, and inspiration.
What You Missed
The Raleigh chapter invited Danny and Alysse to launch The Strategy Lab, a new event series designed to give business leaders practical ideas and actionable strategies they can immediately apply to their own work.
We welcomed around 40 attendees into Brand Fuel’s North Carolina showroom for an evening full of creativity, collaboration, concoctions from Brand Fuel’s Sticker Box, and plenty of fun.
Key Takeaways for Business Leaders
- Inject the fun
- Build friendships, not just business relationships
- Collaboration is Queen
- Create for feeling, not just function
- One story can fuel many distribution paths
- Protect your margin like it’s oxygen
- Purpose-driven biz can also be profit-driven biz


Want to join the CreativeMornings movement? Sign up for the next event at the Raleigh Chapter’s website. Look for us in the front row!