You know that feeling when you help build something cool and just have to tell everyone about it? Yeah, this is one of those moments. The Brand Fuel team collaborated with Burt’s Bees on a custom board game/gift set that landed on Target shelves nationwide for the holiday season… and the project just took home…
As a proud trusted partner of Boys & Girls Clubs of America (BGCA), our team headed to Charlotte for their National Conference, the largest and most anticipated gathering of the Club Movement each year. This year felt even bigger, marking the 120th convening of the National Conference and bringing together 3,000+ executives, board members, professional staff, and…
How to Turn Your Merch Program Into a Marketing Channel (Not a Warehouse) Most organizations set up an online store with the best intentions: freshen up their merch game, rebranding, products with their logo that people should love… …and then they forget the most important step – to actually market it. We see it all…
It was 1999. The phone rang, which was rare because it was only Brand Fuel’s 2nd year in business and our phone use was primarily for outbound sales calls. The guy on the other end of the phone explained that he was Mark with the band DEVO. He shared that a mutual friend at Rhino…
When tariffs are enacted against the country’s trading partners, there are bound to be some unexpected outcomes. Those who pay for tariffs are the importers and, ultimately, consumers. We realize looking at brand merch as an expense is convenient, just a soulless line item. However, when managed properly, branded merch is an investment in employee morale. In…
Storyteller, Podcaster, Marketer, Commonsku’s Chief Content Officer, and long-standing friend and mentor to Brand Fuel, Bobby Lehew, put his brain on WiFi and shared with creative abandon. We hosted Bobby for an exclusive event and here are our top 10 takeaways! [Want a visual assault of the senses? Watch 30 minutes of Bobby’s video brilliance…]…
Recently, we shared a presentation at Skucon in Las Vegas that outlined the Was, Is, and Must Be for the Branded Merchandise Industry. We shared hilarious old-school stories of yesteryear, talked about where we are today and crystal balled the branded merch industry’s future. Here is the entire video plus some of the highlights…. DISTRIBUTORS &…
When our rocket was learning to fly, we dreamt of our rocket printed on red cape-wearing heroes. We would be in the business of impact. We would champion ethics. From day 1, we pledged to make giving back to our communities an integral Brand Fuel ingredient. This commitment led us to earn our B Corp…
Renee Holmes, a.k.a. The “Promo Snob,” here showcasing my favorite multi-functional tumblers and water bottles available to our clients. My picks are either an already established retail brand or are retail-quality, and most def bring that RAZZLE DAZZLE we’re looking to WOW our clients. Let’s talk about DRINKWARE! It is easily my most favorite promo category. I may or may not…
Change is afoot. And we’re thrilled! After 25 years in business, we humbly acknowledge that it’s a bit harder to see our own brand’s label from being “inside the bottle.” Brand Fuel has been on an ongoing quest to be “an original” in our commoditized industry. We have been on a 25-year educational and enlightening…
In 2004, Lance Armstrong’s Foundation, in association with Nike, created the Livestrong bracelets. They sold 80 million bracelets which created over $500 million for cancer research! [Sadly, Lance’s quest for personal gain ruined one of the most inspiring charity-retail partnerships and fundraisers ever.] In 1917, The Girl Scouts created their first fundraiser in a high…