Sustainability

Branded Merch Has a Smaller Carbon Footprint Than You Think

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For a long time, branded merchandise has been underestimated in sustainability conversations. Data was missing. So, assumptions were made. Yet the industry kept moving towards sustainability. But now, we have data! And we’re giddy about it. A new joint study from PPAI and ASI is making waves. We LOVE that these two competing organizations came…

Emotional (not Promotional) Products

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The words “promotional products” sound a bit transactional and corporate. Promotional products don’t just promote. They provoke. They can make you feel something. Pride. Nostalgia. Belonging. They are emotional. Think about it. That water bottle becomes your daily hydration accountability partner. That hoodie becomes your creative uniform. Your backpack? It’s been to more places than…

B Corp Recertification

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🎉 WE’RE BACK! Brand Fuel just recertified as a B Corp! We are super proud to remain a part of the global movement of businesses balancing profit with purpose, investing in our impact on staff, customers, community, and environment with every decision. After almost 30 years, Brand Fuel will continue to focus on being “an…

Be Original! Exclusive Custom Record Awards

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We got an inquiry the other day that inspired us to rethink everything we’ve been taught about recognition. The request was for plaques (wood or acrylic) to celebrate employees crushing it. But our team did not feel as if plaques would make recipients have a true sense of being appreciated after receiving one of these:…

Is Brand Merchandising Dead?

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Storyteller, Podcaster, Marketer, Commonsku’s Chief Content Officer, and long-standing friend and mentor to Brand Fuel, Bobby Lehew, put his brain on WiFi and shared with creative abandon. We hosted Bobby for an exclusive event and here are our top 10 takeaways! [Want a visual assault of the senses? Watch 30 minutes of Bobby’s video brilliance…]…

Elevate Your Brand with Impact-Driven Merch 

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When our rocket was learning to fly, we dreamt of our rocket printed on red cape-wearing heroes. We would be in the business of impact. We would champion ethics. From day 1, we pledged to make giving back to our communities an integral Brand Fuel ingredient. This commitment led us to earn our B Corp…

Comparing The Taylor Swift & YETI Brands

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In the vast landscape of pop culture and consumer brands, two names stand out for entirely different reasons – Taylor Swift and YETI. On the surface, these two entities couldn’t be more distinct, yet a closer look reveals that they share a common thread of exceptional success and a passionate fan base. As well, people…

Renee’s Top 20 Picks: Double-Duty Drinkware

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Renee Holmes, a.k.a. The “Promo Snob,” here showcasing my favorite multi-functional tumblers and water bottles available to our clients. My picks are either an already established retail brand or are retail-quality, and most def bring that RAZZLE DAZZLE we’re looking to WOW our clients.  Let’s talk about DRINKWARE! It is easily my most favorite promo category. ​​​I may or may not…

We’re Proud to be a B Corporation!

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Change is afoot. And we’re thrilled! After 25 years in business, we humbly acknowledge that it’s a bit harder to see our own brand’s label from being “inside the bottle.” Brand Fuel has been on an ongoing quest to be “an original” in our commoditized industry. We have been on a 25-year educational and enlightening…

Empowered Women. Empower Women.

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At Brand Fuel, we celebrate diversity in all forms, and we are so proud to have an amazing team of Fuelians, of whom are 60% kicka** women! With a strategy-first mindset, these ladies deliver exceptional work every day. We are grateful for their creativity, dedication, empathy, communication styles, intuition, leadership, compassion, and high EQ. In…

Focus on the Ability, Not the Disability

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Recently, I saw our latest merch campaign on the corner of the (other, co-President of Brand Fuel) Danny’s desk. I was blown away by the sharpness of the brightly colored mixed glasses and its fantastic backstory. The funny introspective laser-engraved message focuses on appreciating the present: “Why limit happy to an hour?” The fact that…