Brand Fuel had the honor of volunteering at Runway to Resilience, a fashion show supporting survivors of human trafficking. This event was so much more than your typical night catwalking on the runway. In celebration of National Women’s Month, we leaned into a hiking- and outdoors-inspired theme. Think: adventure-ready looks with a deeper meaning. Each…
We are bursting with pride to share that Co-President, Danny Rosin, will serve as The Promotional Products Association International (PPAI)’s Board Chair in 2026!
For a long time, branded merchandise has been underestimated in sustainability conversations. Data was missing. So, assumptions were made. Yet the industry kept moving towards sustainability. But now, we have data! And we’re giddy about it. A new joint study from PPAI and ASI is making waves. We LOVE that these two competing organizations came…
Directing Happiness in the Workplace… What happens when you hire a “Director of Happiness” to build an even more fun, inclusive and creative culture? Emma Keenan and a team of Brand Fuelians (Khaliha Long, Danny Mahoney, Beth Bumgarner, Renee Holmes & Bree McAndrews) planned an online lunch. But this was not an awk lunch where the…
Well, Trump Tariffs are in the news again. As Yogi Berra so famously quipped, it’s déjà vu all over again. Here’s a flashback to our 2019 post. While tariffs can sometimes give struggling industries some breathing room to reinvest, retool, and recharge, they nearly always bring higher costs to consumers and contribute to inflation in…
Storyteller, Podcaster, Marketer, Commonsku’s Chief Content Officer, and long-standing friend and mentor to Brand Fuel, Bobby Lehew, put his brain on WiFi and shared with creative abandon. We hosted Bobby for an exclusive event and here are our top 10 takeaways! [Want a visual assault of the senses? Watch 30 minutes of Bobby’s video brilliance…]…
At Brand Fuel, we believe in the power of community and business as a force for good. As new kids in the B Corp community, we were thrilled to support the first in-person BLD (B Corp Leadership Development) Southeast! BLDs (pronounced “builds”) are all-day conferences organized by B Local Community leaders to strengthen and support local B Corp movements. BLD events…
Change is afoot. And we’re thrilled! After 25 years in business, we humbly acknowledge that it’s a bit harder to see our own brand’s label from being “inside the bottle.” Brand Fuel has been on an ongoing quest to be “an original” in our commoditized industry. We have been on a 25-year educational and enlightening…
Recently, I saw our latest merch campaign on the corner of the (other, co-President of Brand Fuel) Danny’s desk. I was blown away by the sharpness of the brightly colored mixed glasses and its fantastic backstory. The funny introspective laser-engraved message focuses on appreciating the present: “Why limit happy to an hour?” The fact that…
If you survey bartenders and servers, they will agree that there are as many beverages as there are personalities, and your drink of choice can say a lot about you and your personality. A “go-to drink” can say just as much about you as the outfit you choose to wear. So, with a wink and…