brand fuel

Leading with Heart: Danny Rosin Starts Role as PPAI Board Chair

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We’re proud to share some big news: Brand Fuel Co-Owner, Co-President, and longtime industry leader, Danny Rosin, will serve as The Promotional Products Association International (PPAI)’s Board Chair in 2026!  PPAI is the promotional products industry’s largest not-for-profit trade association, representing ~15,000 member companies worldwide and advancing the industry through education, advocacy, connection, and professional standards.  If you know Danny, you know leadership, to…

The Brand Fuel Manifesto: Fueling Good. Igniting Connection.

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We believe that inspiration is everywhere and that branded merch should mean something. A T-shirt that gets worn until it’s see-through. A notebook capturing a startup’s best idea. A sticker that makes a laptop feel like yours. We create what people covet and keep. We will help you look good, feel good, and do good. We are not…

Our client, Boys & Girls Club of America, was featured on the TODAY Show!

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The TODAY Show recently shone a national spotlight on our client, Boys & Girls Clubs of America (BGCA), and on the life-changing work happening inside Club doors every single day. If you noticed the apparel the kids were wearing on screen, that’s from BGCA’s official Online Store, proudly powered by Brand Fuel! Seeing the kids…

Emotional (not Promotional) Products

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The words “promotional products” sound a bit transactional and corporate. Promotional products don’t just promote. They provoke. They can make you feel something. Pride. Nostalgia. Belonging. They are emotional. Think about it. That water bottle becomes your daily hydration accountability partner. That hoodie becomes your creative uniform. Your backpack? It’s been to more places than…

The Day that DEVO Dialed.

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It was 1999. The phone rang, which was rare because it was only Brand Fuel’s 2nd year in business and our phone use was primarily for outbound sales calls. The guy on the other end of the phone explained that he was Mark with the band DEVO. He shared that a mutual friend at Rhino…

A Virtual Lunch That Worked!

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Directing Happiness in the Workplace… What happens when you hire a “Director of Happiness” to build an even more fun, inclusive and creative culture? Emma Keenan and a team of Brand Fuelians (Khaliha Long, Danny Mahoney, Beth Bumgarner, Renee Holmes & Bree McAndrews) planned an online lunch. But this was not an awk lunch where the…

Giving Can Hurt

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I can’t tell you what day it was or even what year at this point, but I do remember not wanting to do it… My wife, Sheri, and I were living in Escondido, California at the time. We exited the public library and saw a Blood Mobile in the parking lot. The “Vampire Bus,” as…