Buyers today are tired of the ordinary; they want an experience and to be entertained. Every year, Brand Fuel brings a mantra to life for our sales team. For example, we were all about the overused but still important, “Be Relevant” years back. And then there was “Prepare and Prevent so you don’t have to Repair…
“Speak when you are angry and you’ll give the best speech that you will ever regret.” I was inspired to write this post because of an awful situation involving an upset client and one of our talented staffers who was unsure how to address the problem. And, believe it or not, I actually look forward…
When Brand Fuel business partners and friends, Robert Fiveash and Danny Rosin, were casually talking about how they used to approach the promotional products market using the tools available in the industry almost 20 years ago, their list grew. And as that list got longer, in most cases, they were delightfully surprised at the improvements that…
Often, just slapping your logo on any product shortchanges your ability to meet your objectives. And often, it’s off-brand. We will help you connect with your fans and those you desperately want to become fans by guiding you to the very best promotional product, design, packaging and delivery alternatives. And we create the emotional impact…