Philosophy

Guide to Marketing Your Online Store

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How to Turn Your Merch Program Into a Marketing Channel (Not a Warehouse) Most organizations set up an online store with the best intentions: freshen up their merch game, rebranding, products with their logo that people should love… …and then they forget the most important step – to actually market it. We see it all…

Leading with Heart: Danny Rosin Starts Role as PPAI Board Chair

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We’re proud to share some big news: Brand Fuel Co-Owner, Co-President, and longtime industry leader, Danny Rosin, will serve as The Promotional Products Association International (PPAI)’s Board Chair in 2026!  PPAI is the promotional products industry’s largest not-for-profit trade association, representing ~15,000 member companies worldwide and advancing the industry through education, advocacy, connection, and professional standards.  If you know Danny, you know leadership, to…

The Brand Fuel Manifesto: Fueling Good. Igniting Connection.

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We believe that inspiration is everywhere and that branded merch should mean something. A T-shirt that gets worn until it’s see-through. A notebook capturing a startup’s best idea. A sticker that makes a laptop feel like yours. We create what people covet and keep. We will help you look good, feel good, and do good. We are not…

Emotional (not Promotional) Products

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The words “promotional products” sound a bit transactional and corporate. Promotional products don’t just promote. They provoke. They can make you feel something. Pride. Nostalgia. Belonging. They are emotional. Think about it. That water bottle becomes your daily hydration accountability partner. That hoodie becomes your creative uniform. Your backpack? It’s been to more places than…

B Corp Recertification

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🎉 WE’RE BACK! Brand Fuel just recertified as a B Corp! We are super proud to remain a part of the global movement of businesses balancing profit with purpose, investing in our impact on staff, customers, community, and environment with every decision. After almost 30 years, Brand Fuel will continue to focus on being “an…

A Virtual Lunch That Worked!

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Directing Happiness in the Workplace… What happens when you hire a “Director of Happiness” to build an even more fun, inclusive and creative culture? Emma Keenan and a team of Brand Fuelians (Khaliha Long, Danny Mahoney, Beth Bumgarner, Renee Holmes & Bree McAndrews) planned an online lunch. But this was not an awk lunch where the…

Tariffs Will Impact Pricing — Our Recommendations

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When tariffs are enacted against the country’s trading partners, there are bound to be some unexpected outcomes. Those who pay for tariffs are the importers and, ultimately, consumers. We realize looking at brand merch as an expense is convenient, just a soulless line item. However, when managed properly, branded merch is an investment in employee morale. In…

Be Original! Exclusive Custom Record Awards

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We got an inquiry the other day that inspired us to rethink everything we’ve been taught about recognition. The request was for plaques (wood or acrylic) to celebrate employees crushing it. But our team did not feel as if plaques would make recipients have a true sense of being appreciated after receiving one of these:…

A Serendipitous Sign

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It felt like a sign, a reminder that sometimes the universe communicates in ways we least expect!