After 2 months, Brand Fuelians started coming back to showrooms and offices, in shifts, with masks and all of the antimicrobial pens and hand sanitizer one can muster. But before this long-awaited reunion, we had one warrior who went in daily, ensuring things ran smoothly. And we can’t stop laughing. This is a brief visual…
Let me start by sharing that I’m new to the Brand Fuel family and to the promotional product industry. Early on, I made a goal to be completely open to ANYTHING that’s thrown my way at my job. Working in an office for the first time in 8 years was a huge change, and now…
Now that we have more than 2 decades of experience running a business, we realize we still have some work to do in becoming an organization our parents, kids, communities, clients and employees are consistently proud of. So, we crafted these guidelines with Brand Fuel in mind, but we also wanted to share them as…
We teach our kids to be kind. To sit with the new kid at lunch. To recycle that milk carton. Company behavior should be no different. Companies should be more than just a place of employment, a place to make money, a place to hide from your spouse for eight hours a day. Companies have…
Jacque Anthony Mini USB Mobile Phone Fan“This handy 3-in-1 Fan is like a breath of fresh air when I’m out walking on a hot day or sitting at my desk, breaking a sweat trying to meet a deadline! The Micro USB/Lightning connector is compatible with most phones and the USB plug allows me to even…
1. Successful negotiation is a confidence builder. Hanging back and watching your 14-year-old daughter put on her best “sad, hopeful face” is a real treat. Yard sale negotiations make for strong life and business lessons. 2. You must be willing to walk away. And then walk. Even when the seller taps your business acumen when…
I am always on the lookout for ways to develop a stronger team. To create outlets to put technology away and learn from human interaction. One team-building activity is to create a simple brand-building session. How? Ask your team to help re/define who your ideal customer is. Defining your ideal customer can be rewarding if…
Co-President Robert Fiveash shares recent changes and impacts on Tariffs in this Open Letter to Brand Fuel’s valued clients. Friends of Brand Fuel, The deepening trade war between the U.S. and China is not only worrisome for the broader economy, it is especially challenging to our industry and potentially to you. But it’s not all…
A company’s logo is becoming less and less important. A brand, however, is what companies should invest in if they want to truly connect with customers. First, a little clarification. A logo is a graphic element with a name created to identify a company or product. Brands represent your organization’s personality. And the feelings and…
We are so honored to be recognized as one of the “Greatest Place to Work.” The recipe for Brand Fuel’s culture is our people who are caring, irreverent, creative, fun, understanding, team-oriented, dedicated, open, fair, venturesome, kind, optimistic, supportive, and have immense integrity. Thank You for inspiring us to be our best.
…in combining creativity with commitment. We believe in dismantling the routine, in building something purposeful. We believe a higher-quality t-shirt will be worn on date night – not to mow the lawn. We believe useful giveaways with your logo will have long lasting impact…and that on the desk, is far better than in the desk.…
Co-President Danny Rosin spoke on the power of listening at the recent High Five Conference. Here are a few of Danny’s professional ‘Q-Tips’ on listening: Q-Tip 1: Keep an open chair in your meetings to represent your customer. Your customer is wondering, ‘Are you designing for me? Are you responding to me? Are you engaging with…