We teach our kids to be kind. To sit with the new kid at lunch. To recycle that milk carton. Company behavior should be no different. Companies should be more than just a place of employment, a place to make money, a place to hide from your spouse for eight hours a day. Companies have…
Michele Bell from ASI sits down with Robert Fiveash and Jay Busselle to discuss the impact of tariffs, industry terminology, the role of suppliers and distributors, and of course, the Rolling Stones.
Jacque Anthony Mini USB Mobile Phone Fan“This handy 3-in-1 Fan is like a breath of fresh air when I’m out walking on a hot day or sitting at my desk, breaking a sweat trying to meet a deadline! The Micro USB/Lightning connector is compatible with most phones and the USB plug allows me to even…
1. Successful negotiation is a confidence builder. Hanging back and watching your 14-year-old daughter put on her best “sad, hopeful face” is a real treat. Yard sale negotiations make for strong life and business lessons. 2. You must be willing to walk away. And then walk. Even when the seller taps your business acumen when…
I am always on the lookout for ways to develop a stronger team. To create outlets to put technology away and learn from human interaction. One team-building activity is to create a simple brand-building session. How? Ask your team to help re/define who your ideal customer is. Defining your ideal customer can be rewarding if…
Co-President Robert Fiveash shares recent changes and impacts on Tariffs in this Open Letter to Brand Fuel’s valued clients. Friends of Brand Fuel, The deepening trade war between the U.S. and China is not only worrisome for the broader economy, it is especially challenging to our industry and potentially to you. But it’s not all…
A company’s logo is becoming less and less important. A brand, however, is what companies should invest in if they want to truly connect with customers. First, a little clarification. A logo is a graphic element with a name created to identify a company or product. Brands represent your organization’s personality. And the feelings and…
We are so honored to be recognized as one of the “Greatest Place to Work.” The recipe for Brand Fuel’s culture is our people who are caring, irreverent, creative, fun, understanding, team-oriented, dedicated, open, fair, venturesome, kind, optimistic, supportive, and have immense integrity. Thank You for inspiring us to be our best.
…in combining creativity with commitment. We believe in dismantling the routine, in building something purposeful. We believe a higher-quality t-shirt will be worn on date night – not to mow the lawn. We believe useful giveaways with your logo will have long lasting impact…and that on the desk, is far better than in the desk.…
Co-President Danny Rosin spoke on the power of listening at the recent High Five Conference. Here are a few of Danny’s professional ‘Q-Tips’ on listening: Q-Tip 1: Keep an open chair in your meetings to represent your customer. Your customer is wondering, ‘Are you designing for me? Are you responding to me? Are you engaging with…
Cultivating an emotionally secure work environment at Brand Fuel is a non-negotiable. This is something I have come to respect over 20 years of co-owning/co-running this place. Admittedly, I have not always made the best decisions about investing in employees, but I have learned many lessons along the way. And I am still learning. For…
From globalization to technology, today’s successful companies are adapting and embracing rapid change. I’ve witnessed a lot of change in almost 30 years in business and I’ve found that comparisons with old and new trends can help us all move forward. Let’s acknowledge that anyone can imitate, but can we innovate? Our entire culture is based on…