Ten years ago we created a video to explain what the fairly unknown QR code was. At the time, conventional wisdom said that QR codes were going the way of the Dodo bird. We were hoping to show how the then ridiculed QR code could be a powerful tool. To us, QR Codes were the…
With 25 years of brand merchandising experience, we hope you find some value (and humor) in these tips. We promise they’ll improve your results… 1. Promote your brand so recipients say, “Wow!” and “Smart!” and “Righteous!” 2. Protect your brand. 3. Marketing is about building real relationships. Love your clients through thick and thin. 4.…
From Elvis Presley to Dolly Parton & Kenny Rogers, from creepy to hilarious, co-founder, Danny Rosin, waxes nostalgic on favorite Holiday Albums from the Brand Fuel showroom in NC: We’ve also created a digital Holiday Playlist for your sugar plum dancing aural pleasure. ENJOY: We hope you get to consume music that brings you happiness…
It has been a privilege to put our client’s logos, messages, calls to action and designs on products for almost 25 years. And there is one product that remains our favorite. The humble t-shirt. The T-shirt is…. From James Dean to Lebron. Marlon Brando to Pedro, here’s a photo album tribute to you, T-shirt! THE T-SHIRT…
An understanding, caring staff, business partner and wife have all given me the time to invest energy into one of the greatest joys of my life, Band Together, the nonprofit I co-founded after the tragedy of 9/11. This force for good organization is now 20 years old! It’s hard to believe that 20 years ago…
My lady and I just saw one of our favorite bands, The Avett Brothers. This band is really special for a lot of reasons. Their unique punk rock + bluegrass roots. Their deep sense of brotherhood. They stay true to themselves and also live in our home state of NC. The music is cross-generational. The Avett Nation…
After 23 years of working in a Research Triangle office park, our NC office is taking a BIG leap of faith to move 11.8 miles away to The Glenwood South District in downtown Raleigh. And our goosebumps could not stand any taller. Zigging while they’re zagging. While many companies are shrinking office footprints, we…
You’re probably seeing it in your daily lives – you couldn’t find that particular piece of Samsonite luggage for the family summer trip, or you had to wait 3 months to get it. You’re frustrated with back-to-school shopping because GE microwaves for your child’s dorm room are scarce. Don’t even try to find an inexpensive…
Note: We admit that ~30% of promotional merchandise is junk. And one of our brand promises is to do all we can to ensure that what you buy from us does not end up as brandfill – your brand in the landfill. Heck, our Account Managers know that they could get fired if they sell…
Now that we are seeing a resurgence of corporate event activity, it’s time to start thinking about how you will make your event enticing, educational, sharable, participatory, memorable and/or fun. We know you are getting great giveaways that are on-brand, sustainable, thoughtful, utilitarian, and meaningful BUT, have you thought through an engagement strategy? How will…
Music is a part of the fabric of Brand Fuel. It’s a core reason why Robert Fiveash, my friend of 40 years and business partner of 23, and I remain so connected. Music has inspired us to be more creative, bring people together and unveil some pretty cool events: Giving back to community through the…
Eric Granata, CAS, will join Brand Fuel as Chief Technology Officer to assist with the company’s growth. Eric will be invested in expanding the Brand Fuel’s Online Store Programs, Marketing and Business Development initiatives and Cyber Security enhancement. Eric worked at Robyn Promotions in Oklahoma as The Director of Business Development and Director of eCommerce…