What Does Your Drink Choice Say About You?

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If you survey bartenders and servers, they will agree that there are as many beverages as there are personalities, and your drink of choice can say a lot about you and your personality. A “go-to drink” can say just as much about you as the outfit you choose to wear. So, with a wink and…

Letter to Staff: Year-End Reflection by Co-President, Danny Rosin

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Brand Fuelians, As we round the corner past a challenging but incredible year, I want to share some introspective thoughts with you all. When people ask me how Brand Fuel is doing, you’d think that I would reply with something expected about our how sales numbers look. Over the past several years, however, I have…

The Death of the (Old School) Award

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What you are about to read will rattle some cages. For the record, it’s not lost on me that we are in the business of recognition. We’ve been involved with designing and selling hundreds of thousands of awards made of acrylic, stone, crystal, gold, marble, and even custom drumsticks. These “physical high-fives” have propagated countless…

Danny Rosin Receives TBJ Corporate Philanthropy Award

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We want to congratulate co-president, Danny Rosin, for recognition as a “TBJ Corporate Philanthropy Award” recipient! Here’s the Triangle Business Journal interview: Who do you look up to for guidance? My wife, Niccole, and business partner, Robert Fiveash. They have been grounding forces when I have my head and heart in the clouds. They have provided…

The New Employee Who Shaved a Bald Spot to Win Halloween

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Hey, I’m Danny Mahoney and I just started working for Brand Fuel a few weeks ago. After joining, I was incredibly lucky to find out that there were opportunities beyond work that would immerse me into a host of different, cultural, and just downright fun activities alongside new colleagues. In the first week, I realized…

A Terrific T-shirt Encounter

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Ever since I passed the 50-year-old mark, I’ve been pushing myself a bit more on the exercise front. On and offroad mountain biking is my favorite workout elixir. And motivation often stands in the way during summer’s swelter. Along the lines of motivation, while biking Raleigh’s amazing Greenway, life gave me a sign. But before…

Noah’s Ark: What Would You Bring?

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The story of Noah’s Ark is so captivating to me. Noah had an impenetrable belief system. He was pretty much the first person to get an informal degree in planning and project management. He had vision. And undeniable hope. Yet, the story of Noah’s Ark is also disturbing. As a child, I remember having nightmares…

Through Their Eyes

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Brand Fuel supported The Advanced Technology Center (ATC) Digital Design Classes through staff mentoring and donated recognition awards. The ATC is a partnership between Tidewater Community College, Virginia Beach City Public Schools, and the City of Virginia Beach. Their learning facility is unique as it offers secondary and post-secondary students the highly technical training of…

Home is Where You Hang Your (branded) Hat.

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Leone Redbone, the famous Tin Pan Alley musician known for his dark sunglasses, black tie and cool hats, once said, “Home is where you hang your hat.” And it got us thinking about hats and how perfect they can be as a gift, especially when most of us are working from home and don’t primp…

Powerful Street Murals Created In Support Of Ukraine

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Street artists around the world are condemning Russia’s attack. As artists, they have a canvas for speaking out and influencing others as well as a moral obligation to act against injustice. (We all do.) These amazing artists took their peaceful weapons to the streets and sprayed walls with stunning, yet heart-wrenching murals in support of…

Be a Time Lord with Event Activation and Branded Merch

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Did you know that our perception of time slows down when we experience something new? The novelty of trying new things causes the brain to capture a lot of detail, which makes the encounter seem longer.

A Manifesto for Clients: The Future of Promotional Marketing

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The future of promotional marketing is bright, but it is facing a shift in values. It is time for us to plan for that shift. Here is how we see the future shaping up, coupled with some promises to you, our loyal, bold clients who are hungry for a tired industry to breathe fresh life…