How to Turn Your Merch Program Into a Marketing Channel (Not a Warehouse) Most organizations set up an online store with the best intentions: freshen up their merch game, rebranding, products with their logo that people should love… …and then they forget the most important step – to actually market it. We see it all…
Carbon dioxide and greenhouse gases are no longer deemed a threat to public health. Will this change branded merch’s approach? Industry leaders respond.
We are bursting with pride to share that Co-President, Danny Rosin, will serve as The Promotional Products Association International (PPAI)’s Board Chair in 2026!
The nonprofit has spent 15 years nourishing the industry through education, fearless conversations and a community-driven mission.
For a long time, branded merchandise has been underestimated in sustainability conversations. Data was missing. So, assumptions were made. Yet the industry kept moving towards sustainability. But now, we have data! And we’re giddy about it. A new joint study from PPAI and ASI is making waves. We LOVE that these two competing organizations came…
A discussion about the unique challenges and “soul” required to lead in the nonprofit and social entrepreneurship space.
The unique challenges and “soul” required to lead in the nonprofit and social entrepreneurship space.
We’re proud to share some big news: Brand Fuel Co-Owner, Co-President, and longtime industry leader, Danny Rosin, will serve as The Promotional Products Association International (PPAI)’s Board Chair in 2026! PPAI is the promotional products industry’s largest not-for-profit trade association, representing ~15,000 member companies worldwide and advancing the industry through education, advocacy, connection, and professional standards. If you know Danny, you know leadership, to…
PPAI’s Incoming Chair says 2026 is the year for each of us to take control. It starts with looking in the mirror.
We believe that inspiration is everywhere and that branded merch should mean something. A T-shirt that gets worn until it’s see-through. A notebook capturing a startup’s best idea. A sticker that makes a laptop feel like yours. We create what people covet and keep. We will help you look good, feel good, and do good. We are not…
The TODAY Show recently shone a national spotlight on our client, Boys & Girls Clubs of America (BGCA), and on the life-changing work happening inside Club doors every single day. If you noticed the apparel the kids were wearing on screen, that’s from BGCA’s official Online Store, proudly powered by Brand Fuel! Seeing the kids…